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<channel>
	<title>the 270 &#187; PR</title>
	<atom:link href="http://the270.com/tag/pr/feed/" rel="self" type="application/rss+xml" />
	<link>http://the270.com</link>
	<description>a Columbus blog</description>
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		<title>Valium For Sale</title>
		<link>http://the270.com/2009/02/22/awesome-dinner-with-brian-solis/</link>
		<comments>http://the270.com/2009/02/22/awesome-dinner-with-brian-solis/#comments</comments>
		<pubDate>Sun, 22 Feb 2009 06:11:26 +0000</pubDate>
		<dc:creator>wyliemac</dc:creator>
				<category><![CDATA[celebrity]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Brian Solis]]></category>
		<category><![CDATA[Martini]]></category>

		<guid isPermaLink="false">http://the270.com/?p=760</guid>
		<description><![CDATA[Valium For Sale, Last week, Brian Solis was in town to talk to the Central Ohio chapter of the Public Relations Society of America about "the new landscape of PR and the emerging new roles and responsibilities which we must embrace &#8230; <a href="http://the270.com/2009/02/22/awesome-dinner-with-brian-solis/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p> <b>Valium For Sale</b>, Last week, <a href="http://briansolis.com/">Brian</a> <a href="http://bub.blicio.us/">Solis</a> was in town to talk to the <a href="http://www.centralohioprsa.org/">Central Ohio</a> chapter of the Public Relations Society of America about "the <a href="http://bub.blicio.us/thank-you-columbus-ohio-cbus/">new landscape of PR</a> and the emerging new roles and responsibilities which we must embrace in order to successfully and genuinely evolve and ensure our place in the future communications economy."</p>
<p>While I planned to attend the lunch, I became too busy at work to attend, so I gave my ticket away to the SOLD OUT event. But luckily, <b>Valium without a prescription</b>, <b>Online buy Valium without a prescription</b>, I was invited to attend a small dinner with Brian the night before at Martini. I'm certainly glad I went, <b>where can i buy cheapest Valium online</b>, <b>Generic Valium</b>, and just by hearing him talk, I understand why he's such the rockstar in the PR and Social Media world. </p>
<p>Joining me at the dinner was <a href="http://twitter.com/knowinsky">Kelli Knowinsky</a> (the person who invited Brian to come to Columbus), <b>buy Valium without a prescription</b>, <b>Valium class</b>, <a href="http://twitter.com/KPfefferle">Kevin Pfefferle</a>, <a href="http://twitter.com/NickSeguin">Nick Seguin</a>, <b>Valium trusted pharmacy reviews</b>, <b>Purchase Valium online no prescription</b>, <a href="http://twitter.com/Canterucci">Jim Canterucci</a>, <a href="http://twitter.com/AngelaSiefer">Angela Siefer</a> and <a href="http://twitter.com/JamieTimm">Jamie Timm</a>, <b>buying Valium online over the counter</b>.  <b>Valium from canadian pharmacy</b>, I have gotten to know these folks from twitter and it's easy to see why Brian came to the conclusion that "Columbus is indeed a developing social media and new tech hub and is ripe for the next wave of events that spotlight the local social economy."</p>
<p>Here are some photos from my dinner.</p>
<p><object width="400" height="300" data="http://www.flickr.com/apps/slideshow/show.swf?v=67348" type="application/x-shockwave-flash"><param name="flashvars" value="&amp;offsite=true&amp;lang=en-us&amp;page_show_url=%2Fphotos%2Fwyliemac%2Fsets%2F72157614201141891%2Fshow%2F&amp;page_show_back_url=%2Fphotos%2Fwyliemac%2Fsets%2F72157614201141891%2F&amp;set_id=72157614201141891&amp;jump_to=" /><param name="allowFullScreen" value="true" /><param name="src" value="http://www.flickr.com/apps/slideshow/show.swf?v=67348" /><param name="allowfullscreen" value="true" /></object>, <b>Valium description</b>.  Online Valium without a prescription.  Buy Valium no prescription.  My Valium experience.  Japan, craiglist, ebay, overseas, paypal.  Valium natural.  Valium without prescription.  Is Valium safe.  Valium no prescription.  Valium canada, mexico, india.  Valium reviews.  Effects of Valium.  Buy cheap Valium no rx.  Comprar en línea Valium, comprar Valium baratos.  Where can i find Valium online.  Valium maximum dosage.  Valium brand name.  Valium from canada.  Valium online cod.  Valium mg.  Where to buy Valium.  About Valium.  Valium street price.  Valium pics.  Low dose Valium.</p>
<p></p>
<p><b>Similar posts:</b> <a href='http://the270.com/?p=633'>Paxipam For Sale</a>. <a href='http://the270.com/?p=1122'>Deltasone For Sale</a>. <a href='http://the270.com/?p=893'>Buy Diazepam Without Prescription</a>. <a href='http://the270.com/?p=564'>Buy Alprazolam Without Prescription</a>. <a href='http://the270.com/?p=830'>Tramadol For Sale</a>. <a href='http://the270.com/?p=565'>Flomax dangers</a>. <a href='http://the270.com/?p=905'>Buy no prescription Mazindol online</a>. <a href='http://the270.com/?p=622'>Prednisone over the counter</a>. <a href='http://the270.com/?p=850'>Lunesta steet value</a>. <a href='http://the270.com/?p=1086'>Clobazam pictures</a>.<br />
<b>Trackbacks from:</b> <a href='http://freemicrosoftpoints.com/?p=448'>Valium For Sale</a>. <a href='http://www.tdwest.net/blog/?p=157'>Valium For Sale</a>. <a href='http://www.michaelmkoehler.com/wlp/?p=1712'>Valium For Sale</a>. <a href='http://www.techfruit.com/?p=1656'>Valium For Sale</a>. <a href='http://josdigital.com/blog/?p=417'>Valium For Sale</a>. <a href='http://jen-and-steve.com/?p=1046'>Is Valium addictive</a>. <a href='http://enquiringmimes.com/wp/?p=1931'>Valium schedule</a>. <a href='http://robertskrob.com/?p=336'>Buy Valium online no prescription</a>. <a href='http://www.jamaicapressrelease.com/?p=1796'>Valium dangers</a>. <a href='http://prisonnotebooks.com/?p=54'>Valium price, coupon</a>.</p>
]]></content:encoded>
			<wfw:commentRss>http://the270.com/2009/02/22/awesome-dinner-with-brian-solis/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>DSW commits major PR blunder in sueing Zappos</title>
		<link>http://the270.com/2008/05/13/dsw-commits-major-pr-blunder-in-sueing-zappos/</link>
		<comments>http://the270.com/2008/05/13/dsw-commits-major-pr-blunder-in-sueing-zappos/#comments</comments>
		<pubDate>Wed, 14 May 2008 01:02:43 +0000</pubDate>
		<dc:creator>wyliemac</dc:creator>
				<category><![CDATA[twitter]]></category>
		<category><![CDATA[DSW]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Zappos]]></category>

		<guid isPermaLink="false">http://the270.com/?p=545</guid>
		<description><![CDATA[You know I hate to see Columbus businesses mess up. But it looks like Columbus based DSW has a PR nightmare on its hands. Yesterday, DSW filed suit against online shoe retailer Zappos alleging that Zappos and it's agents have &#8230; <a href="http://the270.com/2008/05/13/dsw-commits-major-pr-blunder-in-sueing-zappos/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[You know I hate to see Columbus businesses mess up. But it looks like Columbus based <a href="http://www.dsw.com/dsw_shoes/catalog/index.jsp">DSW</a> has a PR nightmare on its hands.

Yesterday, <a href="http://biz.yahoo.com/prnews/080512/clm147.html?.v=41">DSW filed suit</a> <a href="http://techdirt.com/articles/20080513/1136541102.shtml">against online shoe retailer Zappos</a> alleging that <a href="http://www.zappos.com/">Zappos</a> and it's agents have infringed DSW's service marks. The PR trouble is multiple.

1) The entity that allegedly infringed the service marks is an affiliate of Zappos, not Zappos itself. In Internet parlance, an affiliate is basically someone that puts a link to an online store and gets a commission whenever someone that clicks that link buys from the online store.

2) According to Zappos' CEO, DSW never informed Zappos of their problem, and just sued them. Which is a perfectly valid move, except that ...

3) Zappos has <a href="http://twitter.zappos.com/tweet/employee_tweets">a HUGE Twitter presence</a> and a HUGE fan base. DSW, your move strikes these folks as:

a) a PR stunt given that you just launched your competing online shoe site, and

b) a douchebag move given your lack of trying to work things out in advance.

Worse yet, there was a guy on Twitter with the screen name of, ugh, SEOColumbus (account since deleted) that bashed Zappos. Turns out, <a href="http://mobhappy.com/blog1/2008/05/13/todays-lesson-in-social-media-sometimes-its-better-to-keep-your-trap-shut/">SEOColumbus was associated with DSW</a>.

Run a search on <a href="http://summize.com/search?q=zappos+dsw">Summize.com for Zappos and DSW</a>. You'll see that the masses are outraged and pledge to buy from Zappos and not DSW. That hurts.

Is there any way for DSW to contain the onslaught of bad PR? Perhaps some of my PR friends on Twitter can chime in. I for one have shopped at DSW and hope to continue shopping there. It's just hard to see a Columbus business miscalculate so badly. It makes us all look like yokels. Like when Skybus went bust.

And if I may interject one more comment. For Pete's sake, if you're going to try to covertly muck up the social network world, please use another name that doesn't sully our region's name.

Update: Here's the DSW complaint if you're so inclined to read.

<a href="http://the270.com/wp-content/uploads/2008/05/dsw-v-zappos-complaint.pdf">dsw-v-zappos-complaint</a>]]></content:encoded>
			<wfw:commentRss>http://the270.com/2008/05/13/dsw-commits-major-pr-blunder-in-sueing-zappos/feed/</wfw:commentRss>
		<slash:comments>9</slash:comments>
		</item>
		<item>
		<title>A fine promotional video of the Short North</title>
	<atom:link href="http://the270.com/tag/pr/feed/" rel="self" type="application/rss+xml" />
	<link>http://the270.com</link>
	<description>a Columbus blog</description>
	<lastBuildDate>Tue, 01 Nov 2011 00:18:36 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
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		<item>
		<title>the 270 &#187; PR</title>
	<atom:link href="http://the270.com/tag/pr/feed/" rel="self" type="application/rss+xml" />
	<link>http://the270.com</link>
	<description>a Columbus blog</description>
	<lastBuildDate>Tue, 01 Nov 2011 00:18:36 +0000</lastBuildDate>
	<language>en</language>
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		<item>
		<title>Valium For Sale</title>
		<link>http://the270.com/2009/02/22/awesome-dinner-with-brian-solis/</link>
		<comments>http://the270.com/2009/02/22/awesome-dinner-with-brian-solis/#comments</comments>
		<pubDate>Sun, 22 Feb 2009 06:11:26 +0000</pubDate>
		<dc:creator>wyliemac</dc:creator>
				<category><![CDATA[celebrity]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Brian Solis]]></category>
		<category><![CDATA[Martini]]></category>

		<guid isPermaLink="false">http://the270.com/?p=760</guid>
		<description><![CDATA[Valium For Sale, Last week, Brian Solis was in town to talk to the Central Ohio chapter of the Public Relations Society of America about "the new landscape of PR and the emerging new roles and responsibilities which we must embrace &#8230; <a href="http://the270.com/2009/02/22/awesome-dinner-with-brian-solis/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p> <b>Valium For Sale</b>, Last week, <a href="http://briansolis.com/">Brian</a> <a href="http://bub.blicio.us/">Solis</a> was in town to talk to the <a href="http://www.centralohioprsa.org/">Central Ohio</a> chapter of the Public Relations Society of America about "the <a href="http://bub.blicio.us/thank-you-columbus-ohio-cbus/">new landscape of PR</a> and the emerging new roles and responsibilities which we must embrace in order to successfully and genuinely evolve and ensure our place in the future communications economy."</p>
<p>While I planned to attend the lunch, I became too busy at work to attend, so I gave my ticket away to the SOLD OUT event. But luckily, <b>Valium without a prescription</b>, <b>Online buy Valium without a prescription</b>, I was invited to attend a small dinner with Brian the night before at Martini. I'm certainly glad I went, <b>where can i buy cheapest Valium online</b>, <b>Generic Valium</b>, and just by hearing him talk, I understand why he's such the rockstar in the PR and Social Media world. </p>
<p>Joining me at the dinner was <a href="http://twitter.com/knowinsky">Kelli Knowinsky</a> (the person who invited Brian to come to Columbus), <b>buy Valium without a prescription</b>, <b>Valium class</b>, <a href="http://twitter.com/KPfefferle">Kevin Pfefferle</a>, <a href="http://twitter.com/NickSeguin">Nick Seguin</a>, <b>Valium trusted pharmacy reviews</b>, <b>Purchase Valium online no prescription</b>, <a href="http://twitter.com/Canterucci">Jim Canterucci</a>, <a href="http://twitter.com/AngelaSiefer">Angela Siefer</a> and <a href="http://twitter.com/JamieTimm">Jamie Timm</a>, <b>buying Valium online over the counter</b>.  <b>Valium from canadian pharmacy</b>, I have gotten to know these folks from twitter and it's easy to see why Brian came to the conclusion that "Columbus is indeed a developing social media and new tech hub and is ripe for the next wave of events that spotlight the local social economy."</p>
<p>Here are some photos from my dinner.</p>
<p><object width="400" height="300" data="http://www.flickr.com/apps/slideshow/show.swf?v=67348" type="application/x-shockwave-flash"><param name="flashvars" value="&amp;offsite=true&amp;lang=en-us&amp;page_show_url=%2Fphotos%2Fwyliemac%2Fsets%2F72157614201141891%2Fshow%2F&amp;page_show_back_url=%2Fphotos%2Fwyliemac%2Fsets%2F72157614201141891%2F&amp;set_id=72157614201141891&amp;jump_to=" /><param name="allowFullScreen" value="true" /><param name="src" value="http://www.flickr.com/apps/slideshow/show.swf?v=67348" /><param name="allowfullscreen" value="true" /></object>, <b>Valium description</b>.  Online Valium without a prescription.  Buy Valium no prescription.  My Valium experience.  Japan, craiglist, ebay, overseas, paypal.  Valium natural.  Valium without prescription.  Is Valium safe.  Valium no prescription.  Valium canada, mexico, india.  Valium reviews.  Effects of Valium.  Buy cheap Valium no rx.  Comprar en línea Valium, comprar Valium baratos.  Where can i find Valium online.  Valium maximum dosage.  Valium brand name.  Valium from canada.  Valium online cod.  Valium mg.  Where to buy Valium.  About Valium.  Valium street price.  Valium pics.  Low dose Valium.</p>
<p></p>
<p><b>Similar posts:</b> <a href='http://the270.com/?p=633'>Paxipam For Sale</a>. <a href='http://the270.com/?p=1122'>Deltasone For Sale</a>. <a href='http://the270.com/?p=893'>Buy Diazepam Without Prescription</a>. <a href='http://the270.com/?p=564'>Buy Alprazolam Without Prescription</a>. <a href='http://the270.com/?p=830'>Tramadol For Sale</a>. <a href='http://the270.com/?p=565'>Flomax dangers</a>. <a href='http://the270.com/?p=905'>Buy no prescription Mazindol online</a>. <a href='http://the270.com/?p=622'>Prednisone over the counter</a>. <a href='http://the270.com/?p=850'>Lunesta steet value</a>. <a href='http://the270.com/?p=1086'>Clobazam pictures</a>.<br />
<b>Trackbacks from:</b> <a href='http://freemicrosoftpoints.com/?p=448'>Valium For Sale</a>. <a href='http://www.tdwest.net/blog/?p=157'>Valium For Sale</a>. <a href='http://www.michaelmkoehler.com/wlp/?p=1712'>Valium For Sale</a>. <a href='http://www.techfruit.com/?p=1656'>Valium For Sale</a>. <a href='http://josdigital.com/blog/?p=417'>Valium For Sale</a>. <a href='http://jen-and-steve.com/?p=1046'>Is Valium addictive</a>. <a href='http://enquiringmimes.com/wp/?p=1931'>Valium schedule</a>. <a href='http://robertskrob.com/?p=336'>Buy Valium online no prescription</a>. <a href='http://www.jamaicapressrelease.com/?p=1796'>Valium dangers</a>. <a href='http://prisonnotebooks.com/?p=54'>Valium price, coupon</a>.</p>
]]></content:encoded>
			<wfw:commentRss>http://the270.com/2009/02/22/awesome-dinner-with-brian-solis/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>DSW commits major PR blunder in sueing Zappos</title>
		<link>http://the270.com/2008/05/13/dsw-commits-major-pr-blunder-in-sueing-zappos/</link>
		<comments>http://the270.com/2008/05/13/dsw-commits-major-pr-blunder-in-sueing-zappos/#comments</comments>
		<pubDate>Wed, 14 May 2008 01:02:43 +0000</pubDate>
		<dc:creator>wyliemac</dc:creator>
				<category><![CDATA[twitter]]></category>
		<category><![CDATA[DSW]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Zappos]]></category>

		<guid isPermaLink="false">http://the270.com/?p=545</guid>
		<description><![CDATA[You know I hate to see Columbus businesses mess up. But it looks like Columbus based DSW has a PR nightmare on its hands. Yesterday, DSW filed suit against online shoe retailer Zappos alleging that Zappos and it's agents have &#8230; <a href="http://the270.com/2008/05/13/dsw-commits-major-pr-blunder-in-sueing-zappos/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[You know I hate to see Columbus businesses mess up. But it looks like Columbus based <a href="http://www.dsw.com/dsw_shoes/catalog/index.jsp">DSW</a> has a PR nightmare on its hands.

Yesterday, <a href="http://biz.yahoo.com/prnews/080512/clm147.html?.v=41">DSW filed suit</a> <a href="http://techdirt.com/articles/20080513/1136541102.shtml">against online shoe retailer Zappos</a> alleging that <a href="http://www.zappos.com/">Zappos</a> and it's agents have infringed DSW's service marks. The PR trouble is multiple.

1) The entity that allegedly infringed the service marks is an affiliate of Zappos, not Zappos itself. In Internet parlance, an affiliate is basically someone that puts a link to an online store and gets a commission whenever someone that clicks that link buys from the online store.

2) According to Zappos' CEO, DSW never informed Zappos of their problem, and just sued them. Which is a perfectly valid move, except that ...

3) Zappos has <a href="http://twitter.zappos.com/tweet/employee_tweets">a HUGE Twitter presence</a> and a HUGE fan base. DSW, your move strikes these folks as:

a) a PR stunt given that you just launched your competing online shoe site, and

b) a douchebag move given your lack of trying to work things out in advance.

Worse yet, there was a guy on Twitter with the screen name of, ugh, SEOColumbus (account since deleted) that bashed Zappos. Turns out, <a href="http://mobhappy.com/blog1/2008/05/13/todays-lesson-in-social-media-sometimes-its-better-to-keep-your-trap-shut/">SEOColumbus was associated with DSW</a>.

Run a search on <a href="http://summize.com/search?q=zappos+dsw">Summize.com for Zappos and DSW</a>. You'll see that the masses are outraged and pledge to buy from Zappos and not DSW. That hurts.

Is there any way for DSW to contain the onslaught of bad PR? Perhaps some of my PR friends on Twitter can chime in. I for one have shopped at DSW and hope to continue shopping there. It's just hard to see a Columbus business miscalculate so badly. It makes us all look like yokels. Like when Skybus went bust.

And if I may interject one more comment. For Pete's sake, if you're going to try to covertly muck up the social network world, please use another name that doesn't sully our region's name.

Update: Here's the DSW complaint if you're so inclined to read.

<a href="http://the270.com/wp-content/uploads/2008/05/dsw-v-zappos-complaint.pdf">dsw-v-zappos-complaint</a>]]></content:encoded>
			<wfw:commentRss>http://the270.com/2008/05/13/dsw-commits-major-pr-blunder-in-sueing-zappos/feed/</wfw:commentRss>
		<slash:comments>9</slash:comments>
		</item>
		<item>
		<title>A fine promotional video of the Short North</title>
		<link>http://the270.com/2009/02/22/awesome-dinner-with-brian-solis/</link>
		<comments>http://the270.com/2009/02/22/awesome-dinner-with-brian-solis/#comments</comments>
		<pubDate>Sun, 22 Feb 2009 06:11:26 +0000</pubDate>
		<dc:creator>wyliemac</dc:creator>
				<category><![CDATA[celebrity]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Brian Solis]]></category>
		<category><![CDATA[Martini]]></category>

		<guid isPermaLink="false">http://the270.com/?p=760</guid>
		<description><![CDATA[Valium For Sale, Last week, Brian Solis was in town to talk to the Central Ohio chapter of the Public Relations Society of America about "the new landscape of PR and the emerging new roles and responsibilities which we must embrace &#8230; <a href="http://the270.com/2009/02/22/awesome-dinner-with-brian-solis/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p> <b>Valium For Sale</b>, Last week, <a href="http://briansolis.com/">Brian</a> <a href="http://bub.blicio.us/">Solis</a> was in town to talk to the <a href="http://www.centralohioprsa.org/">Central Ohio</a> chapter of the Public Relations Society of America about "the <a href="http://bub.blicio.us/thank-you-columbus-ohio-cbus/">new landscape of PR</a> and the emerging new roles and responsibilities which we must embrace in order to successfully and genuinely evolve and ensure our place in the future communications economy."</p>
<p>While I planned to attend the lunch, I became too busy at work to attend, so I gave my ticket away to the SOLD OUT event. But luckily, <b>Valium without a prescription</b>, <b>Online buy Valium without a prescription</b>, I was invited to attend a small dinner with Brian the night before at Martini. I'm certainly glad I went, <b>where can i buy cheapest Valium online</b>, <b>Generic Valium</b>, and just by hearing him talk, I understand why he's such the rockstar in the PR and Social Media world. </p>
<p>Joining me at the dinner was <a href="http://twitter.com/knowinsky">Kelli Knowinsky</a> (the person who invited Brian to come to Columbus), <b>buy Valium without a prescription</b>, <b>Valium class</b>, <a href="http://twitter.com/KPfefferle">Kevin Pfefferle</a>, <a href="http://twitter.com/NickSeguin">Nick Seguin</a>, <b>Valium trusted pharmacy reviews</b>, <b>Purchase Valium online no prescription</b>, <a href="http://twitter.com/Canterucci">Jim Canterucci</a>, <a href="http://twitter.com/AngelaSiefer">Angela Siefer</a> and <a href="http://twitter.com/JamieTimm">Jamie Timm</a>, <b>buying Valium online over the counter</b>.  <b>Valium from canadian pharmacy</b>, I have gotten to know these folks from twitter and it's easy to see why Brian came to the conclusion that "Columbus is indeed a developing social media and new tech hub and is ripe for the next wave of events that spotlight the local social economy."</p>
<p>Here are some photos from my dinner.</p>
<p><object width="400" height="300" data="http://www.flickr.com/apps/slideshow/show.swf?v=67348" type="application/x-shockwave-flash"><param name="flashvars" value="&amp;offsite=true&amp;lang=en-us&amp;page_show_url=%2Fphotos%2Fwyliemac%2Fsets%2F72157614201141891%2Fshow%2F&amp;page_show_back_url=%2Fphotos%2Fwyliemac%2Fsets%2F72157614201141891%2F&amp;set_id=72157614201141891&amp;jump_to=" /><param name="allowFullScreen" value="true" /><param name="src" value="http://www.flickr.com/apps/slideshow/show.swf?v=67348" /><param name="allowfullscreen" value="true" /></object>, <b>Valium description</b>.  Online Valium without a prescription.  Buy Valium no prescription.  My Valium experience.  Japan, craiglist, ebay, overseas, paypal.  Valium natural.  Valium without prescription.  Is Valium safe.  Valium no prescription.  Valium canada, mexico, india.  Valium reviews.  Effects of Valium.  Buy cheap Valium no rx.  Comprar en línea Valium, comprar Valium baratos.  Where can i find Valium online.  Valium maximum dosage.  Valium brand name.  Valium from canada.  Valium online cod.  Valium mg.  Where to buy Valium.  About Valium.  Valium street price.  Valium pics.  Low dose Valium.</p>
<p></p>
<p><b>Similar posts:</b> <a href='http://the270.com/?p=633'>Paxipam For Sale</a>. <a href='http://the270.com/?p=1122'>Deltasone For Sale</a>. <a href='http://the270.com/?p=893'>Buy Diazepam Without Prescription</a>. <a href='http://the270.com/?p=564'>Buy Alprazolam Without Prescription</a>. <a href='http://the270.com/?p=830'>Tramadol For Sale</a>. <a href='http://the270.com/?p=565'>Flomax dangers</a>. <a href='http://the270.com/?p=905'>Buy no prescription Mazindol online</a>. <a href='http://the270.com/?p=622'>Prednisone over the counter</a>. <a href='http://the270.com/?p=850'>Lunesta steet value</a>. <a href='http://the270.com/?p=1086'>Clobazam pictures</a>.<br />
<b>Trackbacks from:</b> <a href='http://freemicrosoftpoints.com/?p=448'>Valium For Sale</a>. <a href='http://www.tdwest.net/blog/?p=157'>Valium For Sale</a>. <a href='http://www.michaelmkoehler.com/wlp/?p=1712'>Valium For Sale</a>. <a href='http://www.techfruit.com/?p=1656'>Valium For Sale</a>. <a href='http://josdigital.com/blog/?p=417'>Valium For Sale</a>. <a href='http://jen-and-steve.com/?p=1046'>Is Valium addictive</a>. <a href='http://enquiringmimes.com/wp/?p=1931'>Valium schedule</a>. <a href='http://robertskrob.com/?p=336'>Buy Valium online no prescription</a>. <a href='http://www.jamaicapressrelease.com/?p=1796'>Valium dangers</a>. <a href='http://prisonnotebooks.com/?p=54'>Valium price, coupon</a>.</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>the 270 &#187; PR</title>
	<atom:link href="http://the270.com/tag/pr/feed/" rel="self" type="application/rss+xml" />
	<link>http://the270.com</link>
	<description>a Columbus blog</description>
	<lastBuildDate>Tue, 01 Nov 2011 00:18:36 +0000</lastBuildDate>
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		<title>Valium For Sale</title>
		<link>http://the270.com/2009/02/22/awesome-dinner-with-brian-solis/</link>
		<comments>http://the270.com/2009/02/22/awesome-dinner-with-brian-solis/#comments</comments>
		<pubDate>Sun, 22 Feb 2009 06:11:26 +0000</pubDate>
		<dc:creator>wyliemac</dc:creator>
				<category><![CDATA[celebrity]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Brian Solis]]></category>
		<category><![CDATA[Martini]]></category>

		<guid isPermaLink="false">http://the270.com/?p=760</guid>
		<description><![CDATA[Valium For Sale, Last week, Brian Solis was in town to talk to the Central Ohio chapter of the Public Relations Society of America about "the new landscape of PR and the emerging new roles and responsibilities which we must embrace &#8230; <a href="http://the270.com/2009/02/22/awesome-dinner-with-brian-solis/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p> <b>Valium For Sale</b>, Last week, <a href="http://briansolis.com/">Brian</a> <a href="http://bub.blicio.us/">Solis</a> was in town to talk to the <a href="http://www.centralohioprsa.org/">Central Ohio</a> chapter of the Public Relations Society of America about "the <a href="http://bub.blicio.us/thank-you-columbus-ohio-cbus/">new landscape of PR</a> and the emerging new roles and responsibilities which we must embrace in order to successfully and genuinely evolve and ensure our place in the future communications economy."</p>
<p>While I planned to attend the lunch, I became too busy at work to attend, so I gave my ticket away to the SOLD OUT event. But luckily, <b>Valium without a prescription</b>, <b>Online buy Valium without a prescription</b>, I was invited to attend a small dinner with Brian the night before at Martini. I'm certainly glad I went, <b>where can i buy cheapest Valium online</b>, <b>Generic Valium</b>, and just by hearing him talk, I understand why he's such the rockstar in the PR and Social Media world. </p>
<p>Joining me at the dinner was <a href="http://twitter.com/knowinsky">Kelli Knowinsky</a> (the person who invited Brian to come to Columbus), <b>buy Valium without a prescription</b>, <b>Valium class</b>, <a href="http://twitter.com/KPfefferle">Kevin Pfefferle</a>, <a href="http://twitter.com/NickSeguin">Nick Seguin</a>, <b>Valium trusted pharmacy reviews</b>, <b>Purchase Valium online no prescription</b>, <a href="http://twitter.com/Canterucci">Jim Canterucci</a>, <a href="http://twitter.com/AngelaSiefer">Angela Siefer</a> and <a href="http://twitter.com/JamieTimm">Jamie Timm</a>, <b>buying Valium online over the counter</b>.  <b>Valium from canadian pharmacy</b>, I have gotten to know these folks from twitter and it's easy to see why Brian came to the conclusion that "Columbus is indeed a developing social media and new tech hub and is ripe for the next wave of events that spotlight the local social economy."</p>
<p>Here are some photos from my dinner.</p>
<p><object width="400" height="300" data="http://www.flickr.com/apps/slideshow/show.swf?v=67348" type="application/x-shockwave-flash"><param name="flashvars" value="&amp;offsite=true&amp;lang=en-us&amp;page_show_url=%2Fphotos%2Fwyliemac%2Fsets%2F72157614201141891%2Fshow%2F&amp;page_show_back_url=%2Fphotos%2Fwyliemac%2Fsets%2F72157614201141891%2F&amp;set_id=72157614201141891&amp;jump_to=" /><param name="allowFullScreen" value="true" /><param name="src" value="http://www.flickr.com/apps/slideshow/show.swf?v=67348" /><param name="allowfullscreen" value="true" /></object>, <b>Valium description</b>.  Online Valium without a prescription.  Buy Valium no prescription.  My Valium experience.  Japan, craiglist, ebay, overseas, paypal.  Valium natural.  Valium without prescription.  Is Valium safe.  Valium no prescription.  Valium canada, mexico, india.  Valium reviews.  Effects of Valium.  Buy cheap Valium no rx.  Comprar en línea Valium, comprar Valium baratos.  Where can i find Valium online.  Valium maximum dosage.  Valium brand name.  Valium from canada.  Valium online cod.  Valium mg.  Where to buy Valium.  About Valium.  Valium street price.  Valium pics.  Low dose Valium.</p>
<p></p>
<p><b>Similar posts:</b> <a href='http://the270.com/?p=633'>Paxipam For Sale</a>. <a href='http://the270.com/?p=1122'>Deltasone For Sale</a>. <a href='http://the270.com/?p=893'>Buy Diazepam Without Prescription</a>. <a href='http://the270.com/?p=564'>Buy Alprazolam Without Prescription</a>. <a href='http://the270.com/?p=830'>Tramadol For Sale</a>. <a href='http://the270.com/?p=565'>Flomax dangers</a>. <a href='http://the270.com/?p=905'>Buy no prescription Mazindol online</a>. <a href='http://the270.com/?p=622'>Prednisone over the counter</a>. <a href='http://the270.com/?p=850'>Lunesta steet value</a>. <a href='http://the270.com/?p=1086'>Clobazam pictures</a>.<br />
<b>Trackbacks from:</b> <a href='http://freemicrosoftpoints.com/?p=448'>Valium For Sale</a>. <a href='http://www.tdwest.net/blog/?p=157'>Valium For Sale</a>. <a href='http://www.michaelmkoehler.com/wlp/?p=1712'>Valium For Sale</a>. <a href='http://www.techfruit.com/?p=1656'>Valium For Sale</a>. <a href='http://josdigital.com/blog/?p=417'>Valium For Sale</a>. <a href='http://jen-and-steve.com/?p=1046'>Is Valium addictive</a>. <a href='http://enquiringmimes.com/wp/?p=1931'>Valium schedule</a>. <a href='http://robertskrob.com/?p=336'>Buy Valium online no prescription</a>. <a href='http://www.jamaicapressrelease.com/?p=1796'>Valium dangers</a>. <a href='http://prisonnotebooks.com/?p=54'>Valium price, coupon</a>.</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>DSW commits major PR blunder in sueing Zappos</title>
		<link>http://the270.com/2008/05/13/dsw-commits-major-pr-blunder-in-sueing-zappos/</link>
		<comments>http://the270.com/2008/05/13/dsw-commits-major-pr-blunder-in-sueing-zappos/#comments</comments>
		<pubDate>Wed, 14 May 2008 01:02:43 +0000</pubDate>
		<dc:creator>wyliemac</dc:creator>
				<category><![CDATA[twitter]]></category>
		<category><![CDATA[DSW]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Zappos]]></category>

		<guid isPermaLink="false">http://the270.com/?p=545</guid>
		<description><![CDATA[You know I hate to see Columbus businesses mess up. But it looks like Columbus based DSW has a PR nightmare on its hands. Yesterday, DSW filed suit against online shoe retailer Zappos alleging that Zappos and it's agents have &#8230; <a href="http://the270.com/2008/05/13/dsw-commits-major-pr-blunder-in-sueing-zappos/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[You know I hate to see Columbus businesses mess up. But it looks like Columbus based <a href="http://www.dsw.com/dsw_shoes/catalog/index.jsp">DSW</a> has a PR nightmare on its hands.

Yesterday, <a href="http://biz.yahoo.com/prnews/080512/clm147.html?.v=41">DSW filed suit</a> <a href="http://techdirt.com/articles/20080513/1136541102.shtml">against online shoe retailer Zappos</a> alleging that <a href="http://www.zappos.com/">Zappos</a> and it's agents have infringed DSW's service marks. The PR trouble is multiple.

1) The entity that allegedly infringed the service marks is an affiliate of Zappos, not Zappos itself. In Internet parlance, an affiliate is basically someone that puts a link to an online store and gets a commission whenever someone that clicks that link buys from the online store.

2) According to Zappos' CEO, DSW never informed Zappos of their problem, and just sued them. Which is a perfectly valid move, except that ...

3) Zappos has <a href="http://twitter.zappos.com/tweet/employee_tweets">a HUGE Twitter presence</a> and a HUGE fan base. DSW, your move strikes these folks as:

a) a PR stunt given that you just launched your competing online shoe site, and

b) a douchebag move given your lack of trying to work things out in advance.

Worse yet, there was a guy on Twitter with the screen name of, ugh, SEOColumbus (account since deleted) that bashed Zappos. Turns out, <a href="http://mobhappy.com/blog1/2008/05/13/todays-lesson-in-social-media-sometimes-its-better-to-keep-your-trap-shut/">SEOColumbus was associated with DSW</a>.

Run a search on <a href="http://summize.com/search?q=zappos+dsw">Summize.com for Zappos and DSW</a>. You'll see that the masses are outraged and pledge to buy from Zappos and not DSW. That hurts.

Is there any way for DSW to contain the onslaught of bad PR? Perhaps some of my PR friends on Twitter can chime in. I for one have shopped at DSW and hope to continue shopping there. It's just hard to see a Columbus business miscalculate so badly. It makes us all look like yokels. Like when Skybus went bust.

And if I may interject one more comment. For Pete's sake, if you're going to try to covertly muck up the social network world, please use another name that doesn't sully our region's name.

Update: Here's the DSW complaint if you're so inclined to read.

<a href="http://the270.com/wp-content/uploads/2008/05/dsw-v-zappos-complaint.pdf">dsw-v-zappos-complaint</a>]]></content:encoded>
			<wfw:commentRss>http://the270.com/2008/05/13/dsw-commits-major-pr-blunder-in-sueing-zappos/feed/</wfw:commentRss>
		<slash:comments>9</slash:comments>
		</item>
		<item>
		<title>A fine promotional video of the Short North</title>
		<link>http://the270.com/2008/05/13/dsw-commits-major-pr-blunder-in-sueing-zappos/</link>
		<comments>http://the270.com/2008/05/13/dsw-commits-major-pr-blunder-in-sueing-zappos/#comments</comments>
		<pubDate>Wed, 14 May 2008 01:02:43 +0000</pubDate>
		<dc:creator>wyliemac</dc:creator>
				<category><![CDATA[twitter]]></category>
		<category><![CDATA[DSW]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Zappos]]></category>

		<guid isPermaLink="false">http://the270.com/?p=545</guid>
		<description><![CDATA[You know I hate to see Columbus businesses mess up. But it looks like Columbus based DSW has a PR nightmare on its hands. Yesterday, DSW filed suit against online shoe retailer Zappos alleging that Zappos and it's agents have &#8230; <a href="http://the270.com/2008/05/13/dsw-commits-major-pr-blunder-in-sueing-zappos/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[You know I hate to see Columbus businesses mess up. But it looks like Columbus based <a href="http://www.dsw.com/dsw_shoes/catalog/index.jsp">DSW</a> has a PR nightmare on its hands.

Yesterday, <a href="http://biz.yahoo.com/prnews/080512/clm147.html?.v=41">DSW filed suit</a> <a href="http://techdirt.com/articles/20080513/1136541102.shtml">against online shoe retailer Zappos</a> alleging that <a href="http://www.zappos.com/">Zappos</a> and it's agents have infringed DSW's service marks. The PR trouble is multiple.

1) The entity that allegedly infringed the service marks is an affiliate of Zappos, not Zappos itself. In Internet parlance, an affiliate is basically someone that puts a link to an online store and gets a commission whenever someone that clicks that link buys from the online store.

2) According to Zappos' CEO, DSW never informed Zappos of their problem, and just sued them. Which is a perfectly valid move, except that ...

3) Zappos has <a href="http://twitter.zappos.com/tweet/employee_tweets">a HUGE Twitter presence</a> and a HUGE fan base. DSW, your move strikes these folks as:

a) a PR stunt given that you just launched your competing online shoe site, and

b) a douchebag move given your lack of trying to work things out in advance.

Worse yet, there was a guy on Twitter with the screen name of, ugh, SEOColumbus (account since deleted) that bashed Zappos. Turns out, <a href="http://mobhappy.com/blog1/2008/05/13/todays-lesson-in-social-media-sometimes-its-better-to-keep-your-trap-shut/">SEOColumbus was associated with DSW</a>.

Run a search on <a href="http://summize.com/search?q=zappos+dsw">Summize.com for Zappos and DSW</a>. You'll see that the masses are outraged and pledge to buy from Zappos and not DSW. That hurts.

Is there any way for DSW to contain the onslaught of bad PR? Perhaps some of my PR friends on Twitter can chime in. I for one have shopped at DSW and hope to continue shopping there. It's just hard to see a Columbus business miscalculate so badly. It makes us all look like yokels. Like when Skybus went bust.

And if I may interject one more comment. For Pete's sake, if you're going to try to covertly muck up the social network world, please use another name that doesn't sully our region's name.

Update: Here's the DSW complaint if you're so inclined to read.

<a href="http://the270.com/wp-content/uploads/2008/05/dsw-v-zappos-complaint.pdf">dsw-v-zappos-complaint</a>]]></content:encoded>
			<wfw:commentRss>http://the270.com/2008/05/13/dsw-commits-major-pr-blunder-in-sueing-zappos/feed/</wfw:commentRss>
		<slash:comments>9</slash:comments>
		</item>
		<item>
		<title>the 270 &#187; PR</title>
	<atom:link href="http://the270.com/tag/pr/feed/" rel="self" type="application/rss+xml" />
	<link>http://the270.com</link>
	<description>a Columbus blog</description>
	<lastBuildDate>Tue, 01 Nov 2011 00:18:36 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.3.1</generator>
		<item>
		<title>Valium For Sale</title>
		<link>http://the270.com/2009/02/22/awesome-dinner-with-brian-solis/</link>
		<comments>http://the270.com/2009/02/22/awesome-dinner-with-brian-solis/#comments</comments>
		<pubDate>Sun, 22 Feb 2009 06:11:26 +0000</pubDate>
		<dc:creator>wyliemac</dc:creator>
				<category><![CDATA[celebrity]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Brian Solis]]></category>
		<category><![CDATA[Martini]]></category>

		<guid isPermaLink="false">http://the270.com/?p=760</guid>
		<description><![CDATA[Valium For Sale, Last week, Brian Solis was in town to talk to the Central Ohio chapter of the Public Relations Society of America about "the new landscape of PR and the emerging new roles and responsibilities which we must embrace &#8230; <a href="http://the270.com/2009/02/22/awesome-dinner-with-brian-solis/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p> <b>Valium For Sale</b>, Last week, <a href="http://briansolis.com/">Brian</a> <a href="http://bub.blicio.us/">Solis</a> was in town to talk to the <a href="http://www.centralohioprsa.org/">Central Ohio</a> chapter of the Public Relations Society of America about "the <a href="http://bub.blicio.us/thank-you-columbus-ohio-cbus/">new landscape of PR</a> and the emerging new roles and responsibilities which we must embrace in order to successfully and genuinely evolve and ensure our place in the future communications economy."</p>
<p>While I planned to attend the lunch, I became too busy at work to attend, so I gave my ticket away to the SOLD OUT event. But luckily, <b>Valium without a prescription</b>, <b>Online buy Valium without a prescription</b>, I was invited to attend a small dinner with Brian the night before at Martini. I'm certainly glad I went, <b>where can i buy cheapest Valium online</b>, <b>Generic Valium</b>, and just by hearing him talk, I understand why he's such the rockstar in the PR and Social Media world. </p>
<p>Joining me at the dinner was <a href="http://twitter.com/knowinsky">Kelli Knowinsky</a> (the person who invited Brian to come to Columbus), <b>buy Valium without a prescription</b>, <b>Valium class</b>, <a href="http://twitter.com/KPfefferle">Kevin Pfefferle</a>, <a href="http://twitter.com/NickSeguin">Nick Seguin</a>, <b>Valium trusted pharmacy reviews</b>, <b>Purchase Valium online no prescription</b>, <a href="http://twitter.com/Canterucci">Jim Canterucci</a>, <a href="http://twitter.com/AngelaSiefer">Angela Siefer</a> and <a href="http://twitter.com/JamieTimm">Jamie Timm</a>, <b>buying Valium online over the counter</b>.  <b>Valium from canadian pharmacy</b>, I have gotten to know these folks from twitter and it's easy to see why Brian came to the conclusion that "Columbus is indeed a developing social media and new tech hub and is ripe for the next wave of events that spotlight the local social economy."</p>
<p>Here are some photos from my dinner.</p>
<p><object width="400" height="300" data="http://www.flickr.com/apps/slideshow/show.swf?v=67348" type="application/x-shockwave-flash"><param name="flashvars" value="&amp;offsite=true&amp;lang=en-us&amp;page_show_url=%2Fphotos%2Fwyliemac%2Fsets%2F72157614201141891%2Fshow%2F&amp;page_show_back_url=%2Fphotos%2Fwyliemac%2Fsets%2F72157614201141891%2F&amp;set_id=72157614201141891&amp;jump_to=" /><param name="allowFullScreen" value="true" /><param name="src" value="http://www.flickr.com/apps/slideshow/show.swf?v=67348" /><param name="allowfullscreen" value="true" /></object>, <b>Valium description</b>.  Online Valium without a prescription.  Buy Valium no prescription.  My Valium experience.  Japan, craiglist, ebay, overseas, paypal.  Valium natural.  Valium without prescription.  Is Valium safe.  Valium no prescription.  Valium canada, mexico, india.  Valium reviews.  Effects of Valium.  Buy cheap Valium no rx.  Comprar en línea Valium, comprar Valium baratos.  Where can i find Valium online.  Valium maximum dosage.  Valium brand name.  Valium from canada.  Valium online cod.  Valium mg.  Where to buy Valium.  About Valium.  Valium street price.  Valium pics.  Low dose Valium.</p>
<p></p>
<p><b>Similar posts:</b> <a href='http://the270.com/?p=633'>Paxipam For Sale</a>. <a href='http://the270.com/?p=1122'>Deltasone For Sale</a>. <a href='http://the270.com/?p=893'>Buy Diazepam Without Prescription</a>. <a href='http://the270.com/?p=564'>Buy Alprazolam Without Prescription</a>. <a href='http://the270.com/?p=830'>Tramadol For Sale</a>. <a href='http://the270.com/?p=565'>Flomax dangers</a>. <a href='http://the270.com/?p=905'>Buy no prescription Mazindol online</a>. <a href='http://the270.com/?p=622'>Prednisone over the counter</a>. <a href='http://the270.com/?p=850'>Lunesta steet value</a>. <a href='http://the270.com/?p=1086'>Clobazam pictures</a>.<br />
<b>Trackbacks from:</b> <a href='http://freemicrosoftpoints.com/?p=448'>Valium For Sale</a>. <a href='http://www.tdwest.net/blog/?p=157'>Valium For Sale</a>. <a href='http://www.michaelmkoehler.com/wlp/?p=1712'>Valium For Sale</a>. <a href='http://www.techfruit.com/?p=1656'>Valium For Sale</a>. <a href='http://josdigital.com/blog/?p=417'>Valium For Sale</a>. <a href='http://jen-and-steve.com/?p=1046'>Is Valium addictive</a>. <a href='http://enquiringmimes.com/wp/?p=1931'>Valium schedule</a>. <a href='http://robertskrob.com/?p=336'>Buy Valium online no prescription</a>. <a href='http://www.jamaicapressrelease.com/?p=1796'>Valium dangers</a>. <a href='http://prisonnotebooks.com/?p=54'>Valium price, coupon</a>.</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>DSW commits major PR blunder in sueing Zappos</title>
		<link>http://the270.com/2008/05/13/dsw-commits-major-pr-blunder-in-sueing-zappos/</link>
		<comments>http://the270.com/2008/05/13/dsw-commits-major-pr-blunder-in-sueing-zappos/#comments</comments>
		<pubDate>Wed, 14 May 2008 01:02:43 +0000</pubDate>
		<dc:creator>wyliemac</dc:creator>
				<category><![CDATA[twitter]]></category>
		<category><![CDATA[DSW]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Zappos]]></category>

		<guid isPermaLink="false">http://the270.com/?p=545</guid>
		<description><![CDATA[You know I hate to see Columbus businesses mess up. But it looks like Columbus based DSW has a PR nightmare on its hands. Yesterday, DSW filed suit against online shoe retailer Zappos alleging that Zappos and it's agents have &#8230; <a href="http://the270.com/2008/05/13/dsw-commits-major-pr-blunder-in-sueing-zappos/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[You know I hate to see Columbus businesses mess up. But it looks like Columbus based <a href="http://www.dsw.com/dsw_shoes/catalog/index.jsp">DSW</a> has a PR nightmare on its hands.

Yesterday, <a href="http://biz.yahoo.com/prnews/080512/clm147.html?.v=41">DSW filed suit</a> <a href="http://techdirt.com/articles/20080513/1136541102.shtml">against online shoe retailer Zappos</a> alleging that <a href="http://www.zappos.com/">Zappos</a> and it's agents have infringed DSW's service marks. The PR trouble is multiple.

1) The entity that allegedly infringed the service marks is an affiliate of Zappos, not Zappos itself. In Internet parlance, an affiliate is basically someone that puts a link to an online store and gets a commission whenever someone that clicks that link buys from the online store.

2) According to Zappos' CEO, DSW never informed Zappos of their problem, and just sued them. Which is a perfectly valid move, except that ...

3) Zappos has <a href="http://twitter.zappos.com/tweet/employee_tweets">a HUGE Twitter presence</a> and a HUGE fan base. DSW, your move strikes these folks as:

a) a PR stunt given that you just launched your competing online shoe site, and

b) a douchebag move given your lack of trying to work things out in advance.

Worse yet, there was a guy on Twitter with the screen name of, ugh, SEOColumbus (account since deleted) that bashed Zappos. Turns out, <a href="http://mobhappy.com/blog1/2008/05/13/todays-lesson-in-social-media-sometimes-its-better-to-keep-your-trap-shut/">SEOColumbus was associated with DSW</a>.

Run a search on <a href="http://summize.com/search?q=zappos+dsw">Summize.com for Zappos and DSW</a>. You'll see that the masses are outraged and pledge to buy from Zappos and not DSW. That hurts.

Is there any way for DSW to contain the onslaught of bad PR? Perhaps some of my PR friends on Twitter can chime in. I for one have shopped at DSW and hope to continue shopping there. It's just hard to see a Columbus business miscalculate so badly. It makes us all look like yokels. Like when Skybus went bust.

And if I may interject one more comment. For Pete's sake, if you're going to try to covertly muck up the social network world, please use another name that doesn't sully our region's name.

Update: Here's the DSW complaint if you're so inclined to read.

<a href="http://the270.com/wp-content/uploads/2008/05/dsw-v-zappos-complaint.pdf">dsw-v-zappos-complaint</a>]]></content:encoded>
			<wfw:commentRss>http://the270.com/2008/05/13/dsw-commits-major-pr-blunder-in-sueing-zappos/feed/</wfw:commentRss>
		<slash:comments>9</slash:comments>
		</item>
		<item>
		<title>A fine promotional video of the Short North</title>
		<link>http://the270.com/2008/02/25/a-fine-promotional-video-of-the-short-north/</link>
		<comments>http://the270.com/2008/02/25/a-fine-promotional-video-of-the-short-north/#comments</comments>
		<pubDate>Mon, 25 Feb 2008 04:17:07 +0000</pubDate>
		<dc:creator>wyliemac</dc:creator>
				<category><![CDATA[Short North]]></category>
		<category><![CDATA[Experience Columbus]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[video]]></category>

		<guid isPermaLink="false">http://the270.com/2008/02/25/a-fine-promotional-video-of-the-short-north/</guid>
		<description><![CDATA[I just happened upon a well produced promotional video of the Short North. It was done by a company called Turn Here for Experience Columbus. It wants to make you go there. Now.]]></description>
			<content:encoded><![CDATA[I just happened upon a well produced promotional video of the Short North. It was done by a company called <a href="http://turnhere.com/ourwork_citypromo.html">Turn Here</a> for <a href="http://experiencecolumbus.org/">Experience Columbus</a>. It wants to make you go there. Now.

<object width="425" height="355"><param name="movie" value="http://www.youtube.com/v/wMJBJXrLM7s&rel=1"></param><param name="wmode" value="transparent"></param><embed src="http://www.youtube.com/v/wMJBJXrLM7s&rel=1" type="application/x-shockwave-flash" wmode="transparent" width="425" height="355"></embed></object>]]></content:encoded>
			<wfw:commentRss>http://the270.com/2008/02/25/a-fine-promotional-video-of-the-short-north/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>

