Comments on: DSW commits major PR blunder in sueing Zappos http://the270.com/2008/05/13/dsw-commits-major-pr-blunder-in-sueing-zappos/ a Columbus blog Mon, 07 May 2012 16:59:50 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: the 270 :: Your Guide to Columbus and Central Ohio : Tracking for Columbus http://the270.com/2008/05/13/dsw-commits-major-pr-blunder-in-sueing-zappos/comment-page-1/#comment-752 the 270 :: Your Guide to Columbus and Central Ohio : Tracking for Columbus Tue, 17 Jun 2008 03:10:19 +0000 http://the270.com/?p=545#comment-752 [...] few weeks back, I wrote a blog post about DSW suing Zappos. That post got me looking at the Tracking for Zappos page, where everytime the word [...] [...] few weeks back, I wrote a blog post about DSW suing Zappos. That post got me looking at the Tracking for Zappos page, where everytime the word [...]

]]> By: Andy http://the270.com/2008/05/13/dsw-commits-major-pr-blunder-in-sueing-zappos/comment-page-1/#comment-1192 Andy Sun, 25 May 2008 08:04:13 +0000 http://the270.com/?p=545#comment-1192 What do you know? A memorial day birthday. Happy Birthday, Al! the270.com's bday is coming soon as well. What do you know? A memorial day birthday. Happy Birthday, Al! the270.com's bday is coming soon as well.

]]> By: wyliemac http://the270.com/2008/05/13/dsw-commits-major-pr-blunder-in-sueing-zappos/comment-page-1/#comment-1193 wyliemac Tue, 13 May 2008 21:36:12 +0000 http://the270.com/?p=545#comment-1193 Hope I didn't distract you too much. Hope I didn't distract you too much.

]]> By: wyliemac http://the270.com/2008/05/13/dsw-commits-major-pr-blunder-in-sueing-zappos/comment-page-1/#comment-1195 wyliemac Tue, 13 May 2008 21:33:39 +0000 http://the270.com/?p=545#comment-1195 Ditto! Ditto!

]]> By: wyliemac http://the270.com/2008/05/13/dsw-commits-major-pr-blunder-in-sueing-zappos/comment-page-1/#comment-1194 wyliemac Tue, 13 May 2008 21:30:26 +0000 http://the270.com/?p=545#comment-1194 Great comment, especially the bit about the lawyers, and I am one! In today's world, the Internet must be a factor in deciding to file a complaint. It just seems like a poor strategy (or research) to me on DSW's part. <br /><br /> Plus, if you read the complaint, DSW didn't even name the website owner: Nabeel Kahlid. According to Domain Tools, he owns DSWreview.com (<a href="http://whois.domaintools.com/dswreview.com%29,%20" rel="nofollow"><a href="http://whois.domaintools.com/dswreview.com), " rel="nofollow"><a href="http://whois.domaintools.com/dswreview.com)," target="_blank" rel="nofollow">http://whois.domaintools.com/dswreview.com),</a></a></a>and DSW-Shoes.net (<a href="http://whois.domaintools.com/dsw-shoes.net%29%20" rel="nofollow"><a href="http://whois.domaintools.com/dsw-shoes.net) " rel="nofollow"><a href="http://whois.domaintools.com/dsw-shoes.net)" target="_blank" rel="nofollow">http://whois.domaintools.com/dsw-shoes.net)</a></a></a>I'd also bet he owns DSWShoesReview.com (<a href="http://whois.domaintools.com/dswshoesreview.com%29%20" rel="nofollow"><a href="http://whois.domaintools.com/dswshoesreview.com) " rel="nofollow"><a href="http://whois.domaintools.com/dswshoesreview.com)" target="_blank" rel="nofollow">http://whois.domaintools.com/dswshoesreview.com)</a></a></a><br /><br /> DSW makes it sound as if Zappos and Co-Defendant Commission Junction operate these sites. Either they have no clue about how affiliate marketing works, or they're playing fast and loose to try and pin this on Zappos and CJ. <br /><br /> Either way, I think they have misplayed this thing. And you are right, no amount of great PR can help them in this matter. Maybe they can offer 23 cent shoes. :) Great comment, especially the bit about the lawyers, and I am one! In today's world, the Internet must be a factor in deciding to file a complaint. It just seems like a poor strategy (or research) to me on DSW's part.

Plus, if you read the complaint, DSW didn't even name the website owner: Nabeel Kahlid. According to Domain Tools, he owns DSWreview.com (http://whois.domaintools.com/dswreview.com),and DSW-Shoes.net (http://whois.domaintools.com/dsw-shoes.net)I'd also bet he owns DSWShoesReview.com (http://whois.domaintools.com/dswshoesreview.com)

DSW makes it sound as if Zappos and Co-Defendant Commission Junction operate these sites. Either they have no clue about how affiliate marketing works, or they're playing fast and loose to try and pin this on Zappos and CJ.

Either way, I think they have misplayed this thing. And you are right, no amount of great PR can help them in this matter. Maybe they can offer 23 cent shoes. :)

]]> By: wyliemac http://the270.com/2008/05/13/dsw-commits-major-pr-blunder-in-sueing-zappos/comment-page-1/#comment-1416 wyliemac Tue, 13 May 2008 21:30:26 +0000 http://the270.com/?p=545#comment-1416 Great comment, especially the bit about the lawyers, and I am one! In today's world, the Internet must be a factor in deciding to file a complaint. It just seems like a poor strategy (or research) to me on DSW's part. <br /><br /> Plus, if you read the complaint, DSW didn't even name the website owner: Nabeel Kahlid. According to Domain Tools, he owns DSWreview.com (<a href="http://whois.domaintools.com/dswreview.com%29,%20" rel="nofollow"><a href="http://whois.domaintools.com/dswreview.com), " rel="nofollow"><a href="http://whois.domaintools.com/dswreview.com)," target="_blank" rel="nofollow">http://whois.domaintools.com/dswreview.com),</a></a></a>and DSW-Shoes.net (<a href="http://whois.domaintools.com/dsw-shoes.net%29%20" rel="nofollow"><a href="http://whois.domaintools.com/dsw-shoes.net) " rel="nofollow"><a href="http://whois.domaintools.com/dsw-shoes.net)" target="_blank" rel="nofollow">http://whois.domaintools.com/dsw-shoes.net)</a></a></a>I'd also bet he owns DSWShoesReview.com (<a href="http://whois.domaintools.com/dswshoesreview.com%29%20" rel="nofollow"><a href="http://whois.domaintools.com/dswshoesreview.com) " rel="nofollow"><a href="http://whois.domaintools.com/dswshoesreview.com)" target="_blank" rel="nofollow">http://whois.domaintools.com/dswshoesreview.com)</a></a></a><br /><br /> DSW makes it sound as if Zappos and Co-Defendant Commission Junction operate these sites. Either they have no clue about how affiliate marketing works, or they're playing fast and loose to try and pin this on Zappos and CJ. <br /><br /> Either way, I think they have misplayed this thing. And you are right, no amount of great PR can help them in this matter. Maybe they can offer 23 cent shoes. :) Great comment, especially the bit about the lawyers, and I am one! In today's world, the Internet must be a factor in deciding to file a complaint. It just seems like a poor strategy (or research) to me on DSW's part.

Plus, if you read the complaint, DSW didn't even name the website owner: Nabeel Kahlid. According to Domain Tools, he owns DSWreview.com (http://whois.domaintools.com/dswreview.com),and DSW-Shoes.net (http://whois.domaintools.com/dsw-shoes.net)I'd also bet he owns DSWShoesReview.com (http://whois.domaintools.com/dswshoesreview.com)

DSW makes it sound as if Zappos and Co-Defendant Commission Junction operate these sites. Either they have no clue about how affiliate marketing works, or they're playing fast and loose to try and pin this on Zappos and CJ.

Either way, I think they have misplayed this thing. And you are right, no amount of great PR can help them in this matter. Maybe they can offer 23 cent shoes. :)

]]> By: Don http://the270.com/2008/05/13/dsw-commits-major-pr-blunder-in-sueing-zappos/comment-page-1/#comment-1191 Don Tue, 13 May 2008 19:51:26 +0000 http://the270.com/?p=545#comment-1191 Stupid, stupid, stupid. Either brick and mortar stores get it or they massively screw the pooch. DSW clearly went with plan B. I love Zappos (I am ambivalent about DSW but now don't care for them) and you're right, they are huge on the web. What a boneheaded move by DSW. Hopefully, there will be some serious falling on of swords in the next week or so. Or not. Stupid, stupid, stupid. Either brick and mortar stores get it or they massively screw the pooch. DSW clearly went with plan B. I love Zappos (I am ambivalent about DSW but now don't care for them) and you're right, they are huge on the web. What a boneheaded move by DSW. Hopefully, there will be some serious falling on of swords in the next week or so. Or not.

]]> By: Lara Kretler http://the270.com/2008/05/13/dsw-commits-major-pr-blunder-in-sueing-zappos/comment-page-1/#comment-1190 Lara Kretler Tue, 13 May 2008 19:50:57 +0000 http://the270.com/?p=545#comment-1190 Here's the thing... as a PR person, I can tell you that no amount of good or even great PR can help you if you're doing the wrong things. PR is for companies and brands doing good things and wanting to get the word out. My counsel to the DSW guys would be to back the truck up, get the leashes back on the lawyers and set up a meeting with Zappos (whose CEO Tony I've come to "know" on Twitter as a really nice, reasonable guy) and talk things out like normal people. Just a few thoughts. Here's the thing… as a PR person, I can tell you that no amount of good or even great PR can help you if you're doing the wrong things. PR is for companies and brands doing good things and wanting to get the word out. My counsel to the DSW guys would be to back the truck up, get the leashes back on the lawyers and set up a meeting with Zappos (whose CEO Tony I've come to "know" on Twitter as a really nice, reasonable guy) and talk things out like normal people. Just a few thoughts.

]]> By: Maureen M. http://the270.com/2008/05/13/dsw-commits-major-pr-blunder-in-sueing-zappos/ a Columbus blog Mon, 07 May 2012 16:59:50 +0000 hourly 1 http://wordpress.org/?v=3.3.1 Comments on: DSW commits major PR blunder in sueing Zappos http://the270.com/2008/05/13/dsw-commits-major-pr-blunder-in-sueing-zappos/ a Columbus blog Mon, 07 May 2012 16:59:50 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: the 270 :: Your Guide to Columbus and Central Ohio : Tracking for Columbus http://the270.com/2008/05/13/dsw-commits-major-pr-blunder-in-sueing-zappos/comment-page-1/#comment-752 the 270 :: Your Guide to Columbus and Central Ohio : Tracking for Columbus Tue, 17 Jun 2008 03:10:19 +0000 http://the270.com/?p=545#comment-752 [...] few weeks back, I wrote a blog post about DSW suing Zappos. That post got me looking at the Tracking for Zappos page, where everytime the word [...] [...] few weeks back, I wrote a blog post about DSW suing Zappos. That post got me looking at the Tracking for Zappos page, where everytime the word [...]

]]> By: Andy http://the270.com/2008/05/13/dsw-commits-major-pr-blunder-in-sueing-zappos/comment-page-1/#comment-1192 Andy Sun, 25 May 2008 08:04:13 +0000 http://the270.com/?p=545#comment-1192 What do you know? A memorial day birthday. Happy Birthday, Al! the270.com's bday is coming soon as well. What do you know? A memorial day birthday. Happy Birthday, Al! the270.com's bday is coming soon as well.

]]> By: wyliemac http://the270.com/2008/05/13/dsw-commits-major-pr-blunder-in-sueing-zappos/comment-page-1/#comment-1193 wyliemac Tue, 13 May 2008 21:36:12 +0000 http://the270.com/?p=545#comment-1193 Hope I didn't distract you too much. Hope I didn't distract you too much.

]]> By: wyliemac http://the270.com/2008/05/13/dsw-commits-major-pr-blunder-in-sueing-zappos/comment-page-1/#comment-1195 wyliemac Tue, 13 May 2008 21:33:39 +0000 http://the270.com/?p=545#comment-1195 Ditto! Ditto!

]]> By: wyliemac http://the270.com/2008/05/13/dsw-commits-major-pr-blunder-in-sueing-zappos/comment-page-1/#comment-1194 wyliemac Tue, 13 May 2008 21:30:26 +0000 http://the270.com/?p=545#comment-1194 Great comment, especially the bit about the lawyers, and I am one! In today's world, the Internet must be a factor in deciding to file a complaint. It just seems like a poor strategy (or research) to me on DSW's part. <br /><br /> Plus, if you read the complaint, DSW didn't even name the website owner: Nabeel Kahlid. According to Domain Tools, he owns DSWreview.com (<a href="http://whois.domaintools.com/dswreview.com%29,%20" rel="nofollow"><a href="http://whois.domaintools.com/dswreview.com), " rel="nofollow"><a href="http://whois.domaintools.com/dswreview.com)," target="_blank" rel="nofollow">http://whois.domaintools.com/dswreview.com),</a></a></a>and DSW-Shoes.net (<a href="http://whois.domaintools.com/dsw-shoes.net%29%20" rel="nofollow"><a href="http://whois.domaintools.com/dsw-shoes.net) " rel="nofollow"><a href="http://whois.domaintools.com/dsw-shoes.net)" target="_blank" rel="nofollow">http://whois.domaintools.com/dsw-shoes.net)</a></a></a>I'd also bet he owns DSWShoesReview.com (<a href="http://whois.domaintools.com/dswshoesreview.com%29%20" rel="nofollow"><a href="http://whois.domaintools.com/dswshoesreview.com) " rel="nofollow"><a href="http://whois.domaintools.com/dswshoesreview.com)" target="_blank" rel="nofollow">http://whois.domaintools.com/dswshoesreview.com)</a></a></a><br /><br /> DSW makes it sound as if Zappos and Co-Defendant Commission Junction operate these sites. Either they have no clue about how affiliate marketing works, or they're playing fast and loose to try and pin this on Zappos and CJ. <br /><br /> Either way, I think they have misplayed this thing. And you are right, no amount of great PR can help them in this matter. Maybe they can offer 23 cent shoes. :) Great comment, especially the bit about the lawyers, and I am one! In today's world, the Internet must be a factor in deciding to file a complaint. It just seems like a poor strategy (or research) to me on DSW's part.

Plus, if you read the complaint, DSW didn't even name the website owner: Nabeel Kahlid. According to Domain Tools, he owns DSWreview.com (http://whois.domaintools.com/dswreview.com),and DSW-Shoes.net (http://whois.domaintools.com/dsw-shoes.net)I'd also bet he owns DSWShoesReview.com (http://whois.domaintools.com/dswshoesreview.com)

DSW makes it sound as if Zappos and Co-Defendant Commission Junction operate these sites. Either they have no clue about how affiliate marketing works, or they're playing fast and loose to try and pin this on Zappos and CJ.

Either way, I think they have misplayed this thing. And you are right, no amount of great PR can help them in this matter. Maybe they can offer 23 cent shoes. :)

]]> By: wyliemac http://the270.com/2008/05/13/dsw-commits-major-pr-blunder-in-sueing-zappos/comment-page-1/#comment-1416 wyliemac Tue, 13 May 2008 21:30:26 +0000 http://the270.com/?p=545#comment-1416 Great comment, especially the bit about the lawyers, and I am one! In today's world, the Internet must be a factor in deciding to file a complaint. It just seems like a poor strategy (or research) to me on DSW's part. <br /><br /> Plus, if you read the complaint, DSW didn't even name the website owner: Nabeel Kahlid. According to Domain Tools, he owns DSWreview.com (<a href="http://whois.domaintools.com/dswreview.com%29,%20" rel="nofollow"><a href="http://whois.domaintools.com/dswreview.com), " rel="nofollow"><a href="http://whois.domaintools.com/dswreview.com)," target="_blank" rel="nofollow">http://whois.domaintools.com/dswreview.com),</a></a></a>and DSW-Shoes.net (<a href="http://whois.domaintools.com/dsw-shoes.net%29%20" rel="nofollow"><a href="http://whois.domaintools.com/dsw-shoes.net) " rel="nofollow"><a href="http://whois.domaintools.com/dsw-shoes.net)" target="_blank" rel="nofollow">http://whois.domaintools.com/dsw-shoes.net)</a></a></a>I'd also bet he owns DSWShoesReview.com (<a href="http://whois.domaintools.com/dswshoesreview.com%29%20" rel="nofollow"><a href="http://whois.domaintools.com/dswshoesreview.com) " rel="nofollow"><a href="http://whois.domaintools.com/dswshoesreview.com)" target="_blank" rel="nofollow">http://whois.domaintools.com/dswshoesreview.com)</a></a></a><br /><br /> DSW makes it sound as if Zappos and Co-Defendant Commission Junction operate these sites. Either they have no clue about how affiliate marketing works, or they're playing fast and loose to try and pin this on Zappos and CJ. <br /><br /> Either way, I think they have misplayed this thing. And you are right, no amount of great PR can help them in this matter. Maybe they can offer 23 cent shoes. :) Great comment, especially the bit about the lawyers, and I am one! In today's world, the Internet must be a factor in deciding to file a complaint. It just seems like a poor strategy (or research) to me on DSW's part.

Plus, if you read the complaint, DSW didn't even name the website owner: Nabeel Kahlid. According to Domain Tools, he owns DSWreview.com (http://whois.domaintools.com/dswreview.com),and DSW-Shoes.net (http://whois.domaintools.com/dsw-shoes.net)I'd also bet he owns DSWShoesReview.com (http://whois.domaintools.com/dswshoesreview.com)

DSW makes it sound as if Zappos and Co-Defendant Commission Junction operate these sites. Either they have no clue about how affiliate marketing works, or they're playing fast and loose to try and pin this on Zappos and CJ.

Either way, I think they have misplayed this thing. And you are right, no amount of great PR can help them in this matter. Maybe they can offer 23 cent shoes. :)

]]> By: Don http://the270.com/2008/05/13/dsw-commits-major-pr-blunder-in-sueing-zappos/comment-page-1/#comment-1191 Don Tue, 13 May 2008 19:51:26 +0000 http://the270.com/?p=545#comment-1191 Stupid, stupid, stupid. Either brick and mortar stores get it or they massively screw the pooch. DSW clearly went with plan B. I love Zappos (I am ambivalent about DSW but now don't care for them) and you're right, they are huge on the web. What a boneheaded move by DSW. Hopefully, there will be some serious falling on of swords in the next week or so. Or not. Stupid, stupid, stupid. Either brick and mortar stores get it or they massively screw the pooch. DSW clearly went with plan B. I love Zappos (I am ambivalent about DSW but now don't care for them) and you're right, they are huge on the web. What a boneheaded move by DSW. Hopefully, there will be some serious falling on of swords in the next week or so. Or not.

]]> By: Lara Kretler http://the270.com/2008/05/13/dsw-commits-major-pr-blunder-in-sueing-zappos/comment-page-1/#comment-1190 Lara Kretler Tue, 13 May 2008 19:50:57 +0000 http://the270.com/?p=545#comment-1190 Here's the thing... as a PR person, I can tell you that no amount of good or even great PR can help you if you're doing the wrong things. PR is for companies and brands doing good things and wanting to get the word out. My counsel to the DSW guys would be to back the truck up, get the leashes back on the lawyers and set up a meeting with Zappos (whose CEO Tony I've come to "know" on Twitter as a really nice, reasonable guy) and talk things out like normal people. Just a few thoughts. Here's the thing… as a PR person, I can tell you that no amount of good or even great PR can help you if you're doing the wrong things. PR is for companies and brands doing good things and wanting to get the word out. My counsel to the DSW guys would be to back the truck up, get the leashes back on the lawyers and set up a meeting with Zappos (whose CEO Tony I've come to "know" on Twitter as a really nice, reasonable guy) and talk things out like normal people. Just a few thoughts.

]]> By: Maureen M. http://the270.com/2008/05/13/dsw-commits-major-pr-blunder-in-sueing-zappos/comment-page-1/#comment-752 the 270 :: Your Guide to Columbus and Central Ohio : Tracking for Columbus Tue, 17 Jun 2008 03:10:19 +0000 http://the270.com/?p=545#comment-752 [...] few weeks back, I wrote a blog post about DSW suing Zappos. That post got me looking at the Tracking for Zappos page, where everytime the word [...] [...] few weeks back, I wrote a blog post about DSW suing Zappos. That post got me looking at the Tracking for Zappos page, where everytime the word [...]

]]> Comments on: DSW commits major PR blunder in sueing Zappos http://the270.com/2008/05/13/dsw-commits-major-pr-blunder-in-sueing-zappos/ a Columbus blog Mon, 07 May 2012 16:59:50 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: the 270 :: Your Guide to Columbus and Central Ohio : Tracking for Columbus http://the270.com/2008/05/13/dsw-commits-major-pr-blunder-in-sueing-zappos/comment-page-1/#comment-752 the 270 :: Your Guide to Columbus and Central Ohio : Tracking for Columbus Tue, 17 Jun 2008 03:10:19 +0000 http://the270.com/?p=545#comment-752 [...] few weeks back, I wrote a blog post about DSW suing Zappos. That post got me looking at the Tracking for Zappos page, where everytime the word [...] [...] few weeks back, I wrote a blog post about DSW suing Zappos. That post got me looking at the Tracking for Zappos page, where everytime the word [...]

]]> By: Andy http://the270.com/2008/05/13/dsw-commits-major-pr-blunder-in-sueing-zappos/comment-page-1/#comment-1192 Andy Sun, 25 May 2008 08:04:13 +0000 http://the270.com/?p=545#comment-1192 What do you know? A memorial day birthday. Happy Birthday, Al! the270.com's bday is coming soon as well. What do you know? A memorial day birthday. Happy Birthday, Al! the270.com's bday is coming soon as well.

]]> By: wyliemac http://the270.com/2008/05/13/dsw-commits-major-pr-blunder-in-sueing-zappos/comment-page-1/#comment-1193 wyliemac Tue, 13 May 2008 21:36:12 +0000 http://the270.com/?p=545#comment-1193 Hope I didn't distract you too much. Hope I didn't distract you too much.

]]> By: wyliemac http://the270.com/2008/05/13/dsw-commits-major-pr-blunder-in-sueing-zappos/comment-page-1/#comment-1195 wyliemac Tue, 13 May 2008 21:33:39 +0000 http://the270.com/?p=545#comment-1195 Ditto! Ditto!

]]> By: wyliemac http://the270.com/2008/05/13/dsw-commits-major-pr-blunder-in-sueing-zappos/comment-page-1/#comment-1194 wyliemac Tue, 13 May 2008 21:30:26 +0000 http://the270.com/?p=545#comment-1194 Great comment, especially the bit about the lawyers, and I am one! In today's world, the Internet must be a factor in deciding to file a complaint. It just seems like a poor strategy (or research) to me on DSW's part. <br /><br /> Plus, if you read the complaint, DSW didn't even name the website owner: Nabeel Kahlid. According to Domain Tools, he owns DSWreview.com (<a href="http://whois.domaintools.com/dswreview.com%29,%20" rel="nofollow"><a href="http://whois.domaintools.com/dswreview.com), " rel="nofollow"><a href="http://whois.domaintools.com/dswreview.com)," target="_blank" rel="nofollow">http://whois.domaintools.com/dswreview.com),</a></a></a>and DSW-Shoes.net (<a href="http://whois.domaintools.com/dsw-shoes.net%29%20" rel="nofollow"><a href="http://whois.domaintools.com/dsw-shoes.net) " rel="nofollow"><a href="http://whois.domaintools.com/dsw-shoes.net)" target="_blank" rel="nofollow">http://whois.domaintools.com/dsw-shoes.net)</a></a></a>I'd also bet he owns DSWShoesReview.com (<a href="http://whois.domaintools.com/dswshoesreview.com%29%20" rel="nofollow"><a href="http://whois.domaintools.com/dswshoesreview.com) " rel="nofollow"><a href="http://whois.domaintools.com/dswshoesreview.com)" target="_blank" rel="nofollow">http://whois.domaintools.com/dswshoesreview.com)</a></a></a><br /><br /> DSW makes it sound as if Zappos and Co-Defendant Commission Junction operate these sites. Either they have no clue about how affiliate marketing works, or they're playing fast and loose to try and pin this on Zappos and CJ. <br /><br /> Either way, I think they have misplayed this thing. And you are right, no amount of great PR can help them in this matter. Maybe they can offer 23 cent shoes. :) Great comment, especially the bit about the lawyers, and I am one! In today's world, the Internet must be a factor in deciding to file a complaint. It just seems like a poor strategy (or research) to me on DSW's part.

Plus, if you read the complaint, DSW didn't even name the website owner: Nabeel Kahlid. According to Domain Tools, he owns DSWreview.com (http://whois.domaintools.com/dswreview.com),and DSW-Shoes.net (http://whois.domaintools.com/dsw-shoes.net)I'd also bet he owns DSWShoesReview.com (http://whois.domaintools.com/dswshoesreview.com)

DSW makes it sound as if Zappos and Co-Defendant Commission Junction operate these sites. Either they have no clue about how affiliate marketing works, or they're playing fast and loose to try and pin this on Zappos and CJ.

Either way, I think they have misplayed this thing. And you are right, no amount of great PR can help them in this matter. Maybe they can offer 23 cent shoes. :)

]]> By: wyliemac http://the270.com/2008/05/13/dsw-commits-major-pr-blunder-in-sueing-zappos/comment-page-1/#comment-1416 wyliemac Tue, 13 May 2008 21:30:26 +0000 http://the270.com/?p=545#comment-1416 Great comment, especially the bit about the lawyers, and I am one! In today's world, the Internet must be a factor in deciding to file a complaint. It just seems like a poor strategy (or research) to me on DSW's part. <br /><br /> Plus, if you read the complaint, DSW didn't even name the website owner: Nabeel Kahlid. According to Domain Tools, he owns DSWreview.com (<a href="http://whois.domaintools.com/dswreview.com%29,%20" rel="nofollow"><a href="http://whois.domaintools.com/dswreview.com), " rel="nofollow"><a href="http://whois.domaintools.com/dswreview.com)," target="_blank" rel="nofollow">http://whois.domaintools.com/dswreview.com),</a></a></a>and DSW-Shoes.net (<a href="http://whois.domaintools.com/dsw-shoes.net%29%20" rel="nofollow"><a href="http://whois.domaintools.com/dsw-shoes.net) " rel="nofollow"><a href="http://whois.domaintools.com/dsw-shoes.net)" target="_blank" rel="nofollow">http://whois.domaintools.com/dsw-shoes.net)</a></a></a>I'd also bet he owns DSWShoesReview.com (<a href="http://whois.domaintools.com/dswshoesreview.com%29%20" rel="nofollow"><a href="http://whois.domaintools.com/dswshoesreview.com) " rel="nofollow"><a href="http://whois.domaintools.com/dswshoesreview.com)" target="_blank" rel="nofollow">http://whois.domaintools.com/dswshoesreview.com)</a></a></a><br /><br /> DSW makes it sound as if Zappos and Co-Defendant Commission Junction operate these sites. Either they have no clue about how affiliate marketing works, or they're playing fast and loose to try and pin this on Zappos and CJ. <br /><br /> Either way, I think they have misplayed this thing. And you are right, no amount of great PR can help them in this matter. Maybe they can offer 23 cent shoes. :) Great comment, especially the bit about the lawyers, and I am one! In today's world, the Internet must be a factor in deciding to file a complaint. It just seems like a poor strategy (or research) to me on DSW's part.

Plus, if you read the complaint, DSW didn't even name the website owner: Nabeel Kahlid. According to Domain Tools, he owns DSWreview.com (http://whois.domaintools.com/dswreview.com),and DSW-Shoes.net (http://whois.domaintools.com/dsw-shoes.net)I'd also bet he owns DSWShoesReview.com (http://whois.domaintools.com/dswshoesreview.com)

DSW makes it sound as if Zappos and Co-Defendant Commission Junction operate these sites. Either they have no clue about how affiliate marketing works, or they're playing fast and loose to try and pin this on Zappos and CJ.

Either way, I think they have misplayed this thing. And you are right, no amount of great PR can help them in this matter. Maybe they can offer 23 cent shoes. :)

]]> By: Don http://the270.com/2008/05/13/dsw-commits-major-pr-blunder-in-sueing-zappos/comment-page-1/#comment-1191 Don Tue, 13 May 2008 19:51:26 +0000 http://the270.com/?p=545#comment-1191 Stupid, stupid, stupid. Either brick and mortar stores get it or they massively screw the pooch. DSW clearly went with plan B. I love Zappos (I am ambivalent about DSW but now don't care for them) and you're right, they are huge on the web. What a boneheaded move by DSW. Hopefully, there will be some serious falling on of swords in the next week or so. Or not. Stupid, stupid, stupid. Either brick and mortar stores get it or they massively screw the pooch. DSW clearly went with plan B. I love Zappos (I am ambivalent about DSW but now don't care for them) and you're right, they are huge on the web. What a boneheaded move by DSW. Hopefully, there will be some serious falling on of swords in the next week or so. Or not.

]]> By: Lara Kretler http://the270.com/2008/05/13/dsw-commits-major-pr-blunder-in-sueing-zappos/comment-page-1/#comment-1190 Lara Kretler Tue, 13 May 2008 19:50:57 +0000 http://the270.com/?p=545#comment-1190 Here's the thing... as a PR person, I can tell you that no amount of good or even great PR can help you if you're doing the wrong things. PR is for companies and brands doing good things and wanting to get the word out. My counsel to the DSW guys would be to back the truck up, get the leashes back on the lawyers and set up a meeting with Zappos (whose CEO Tony I've come to "know" on Twitter as a really nice, reasonable guy) and talk things out like normal people. Just a few thoughts. Here's the thing… as a PR person, I can tell you that no amount of good or even great PR can help you if you're doing the wrong things. PR is for companies and brands doing good things and wanting to get the word out. My counsel to the DSW guys would be to back the truck up, get the leashes back on the lawyers and set up a meeting with Zappos (whose CEO Tony I've come to "know" on Twitter as a really nice, reasonable guy) and talk things out like normal people. Just a few thoughts.

]]> By: Maureen M. http://the270.com/2008/05/13/dsw-commits-major-pr-blunder-in-sueing-zappos/comment-page-1/#comment-1192 Andy Sun, 25 May 2008 08:04:13 +0000 http://the270.com/?p=545#comment-1192 What do you know? A memorial day birthday. Happy Birthday, Al! the270.com's bday is coming soon as well. What do you know? A memorial day birthday. Happy Birthday, Al! the270.com's bday is coming soon as well.

]]> Comments on: DSW commits major PR blunder in sueing Zappos http://the270.com/2008/05/13/dsw-commits-major-pr-blunder-in-sueing-zappos/ a Columbus blog Mon, 07 May 2012 16:59:50 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: the 270 :: Your Guide to Columbus and Central Ohio : Tracking for Columbus http://the270.com/2008/05/13/dsw-commits-major-pr-blunder-in-sueing-zappos/comment-page-1/#comment-752 the 270 :: Your Guide to Columbus and Central Ohio : Tracking for Columbus Tue, 17 Jun 2008 03:10:19 +0000 http://the270.com/?p=545#comment-752 [...] few weeks back, I wrote a blog post about DSW suing Zappos. That post got me looking at the Tracking for Zappos page, where everytime the word [...] [...] few weeks back, I wrote a blog post about DSW suing Zappos. That post got me looking at the Tracking for Zappos page, where everytime the word [...]

]]> By: Andy http://the270.com/2008/05/13/dsw-commits-major-pr-blunder-in-sueing-zappos/comment-page-1/#comment-1192 Andy Sun, 25 May 2008 08:04:13 +0000 http://the270.com/?p=545#comment-1192 What do you know? A memorial day birthday. Happy Birthday, Al! the270.com's bday is coming soon as well. What do you know? A memorial day birthday. Happy Birthday, Al! the270.com's bday is coming soon as well.

]]> By: wyliemac http://the270.com/2008/05/13/dsw-commits-major-pr-blunder-in-sueing-zappos/comment-page-1/#comment-1193 wyliemac Tue, 13 May 2008 21:36:12 +0000 http://the270.com/?p=545#comment-1193 Hope I didn't distract you too much. Hope I didn't distract you too much.

]]> By: wyliemac http://the270.com/2008/05/13/dsw-commits-major-pr-blunder-in-sueing-zappos/comment-page-1/#comment-1195 wyliemac Tue, 13 May 2008 21:33:39 +0000 http://the270.com/?p=545#comment-1195 Ditto! Ditto!

]]> By: wyliemac http://the270.com/2008/05/13/dsw-commits-major-pr-blunder-in-sueing-zappos/comment-page-1/#comment-1194 wyliemac Tue, 13 May 2008 21:30:26 +0000 http://the270.com/?p=545#comment-1194 Great comment, especially the bit about the lawyers, and I am one! In today's world, the Internet must be a factor in deciding to file a complaint. It just seems like a poor strategy (or research) to me on DSW's part. <br /><br /> Plus, if you read the complaint, DSW didn't even name the website owner: Nabeel Kahlid. According to Domain Tools, he owns DSWreview.com (<a href="http://whois.domaintools.com/dswreview.com%29,%20" rel="nofollow"><a href="http://whois.domaintools.com/dswreview.com), " rel="nofollow"><a href="http://whois.domaintools.com/dswreview.com)," target="_blank" rel="nofollow">http://whois.domaintools.com/dswreview.com),</a></a></a>and DSW-Shoes.net (<a href="http://whois.domaintools.com/dsw-shoes.net%29%20" rel="nofollow"><a href="http://whois.domaintools.com/dsw-shoes.net) " rel="nofollow"><a href="http://whois.domaintools.com/dsw-shoes.net)" target="_blank" rel="nofollow">http://whois.domaintools.com/dsw-shoes.net)</a></a></a>I'd also bet he owns DSWShoesReview.com (<a href="http://whois.domaintools.com/dswshoesreview.com%29%20" rel="nofollow"><a href="http://whois.domaintools.com/dswshoesreview.com) " rel="nofollow"><a href="http://whois.domaintools.com/dswshoesreview.com)" target="_blank" rel="nofollow">http://whois.domaintools.com/dswshoesreview.com)</a></a></a><br /><br /> DSW makes it sound as if Zappos and Co-Defendant Commission Junction operate these sites. Either they have no clue about how affiliate marketing works, or they're playing fast and loose to try and pin this on Zappos and CJ. <br /><br /> Either way, I think they have misplayed this thing. And you are right, no amount of great PR can help them in this matter. Maybe they can offer 23 cent shoes. :) Great comment, especially the bit about the lawyers, and I am one! In today's world, the Internet must be a factor in deciding to file a complaint. It just seems like a poor strategy (or research) to me on DSW's part.

Plus, if you read the complaint, DSW didn't even name the website owner: Nabeel Kahlid. According to Domain Tools, he owns DSWreview.com (http://whois.domaintools.com/dswreview.com),and DSW-Shoes.net (http://whois.domaintools.com/dsw-shoes.net)I'd also bet he owns DSWShoesReview.com (http://whois.domaintools.com/dswshoesreview.com)

DSW makes it sound as if Zappos and Co-Defendant Commission Junction operate these sites. Either they have no clue about how affiliate marketing works, or they're playing fast and loose to try and pin this on Zappos and CJ.

Either way, I think they have misplayed this thing. And you are right, no amount of great PR can help them in this matter. Maybe they can offer 23 cent shoes. :)

]]> By: wyliemac http://the270.com/2008/05/13/dsw-commits-major-pr-blunder-in-sueing-zappos/comment-page-1/#comment-1416 wyliemac Tue, 13 May 2008 21:30:26 +0000 http://the270.com/?p=545#comment-1416 Great comment, especially the bit about the lawyers, and I am one! In today's world, the Internet must be a factor in deciding to file a complaint. It just seems like a poor strategy (or research) to me on DSW's part. <br /><br /> Plus, if you read the complaint, DSW didn't even name the website owner: Nabeel Kahlid. According to Domain Tools, he owns DSWreview.com (<a href="http://whois.domaintools.com/dswreview.com%29,%20" rel="nofollow"><a href="http://whois.domaintools.com/dswreview.com), " rel="nofollow"><a href="http://whois.domaintools.com/dswreview.com)," target="_blank" rel="nofollow">http://whois.domaintools.com/dswreview.com),</a></a></a>and DSW-Shoes.net (<a href="http://whois.domaintools.com/dsw-shoes.net%29%20" rel="nofollow"><a href="http://whois.domaintools.com/dsw-shoes.net) " rel="nofollow"><a href="http://whois.domaintools.com/dsw-shoes.net)" target="_blank" rel="nofollow">http://whois.domaintools.com/dsw-shoes.net)</a></a></a>I'd also bet he owns DSWShoesReview.com (<a href="http://whois.domaintools.com/dswshoesreview.com%29%20" rel="nofollow"><a href="http://whois.domaintools.com/dswshoesreview.com) " rel="nofollow"><a href="http://whois.domaintools.com/dswshoesreview.com)" target="_blank" rel="nofollow">http://whois.domaintools.com/dswshoesreview.com)</a></a></a><br /><br /> DSW makes it sound as if Zappos and Co-Defendant Commission Junction operate these sites. Either they have no clue about how affiliate marketing works, or they're playing fast and loose to try and pin this on Zappos and CJ. <br /><br /> Either way, I think they have misplayed this thing. And you are right, no amount of great PR can help them in this matter. Maybe they can offer 23 cent shoes. :) Great comment, especially the bit about the lawyers, and I am one! In today's world, the Internet must be a factor in deciding to file a complaint. It just seems like a poor strategy (or research) to me on DSW's part.

Plus, if you read the complaint, DSW didn't even name the website owner: Nabeel Kahlid. According to Domain Tools, he owns DSWreview.com (http://whois.domaintools.com/dswreview.com),and DSW-Shoes.net (http://whois.domaintools.com/dsw-shoes.net)I'd also bet he owns DSWShoesReview.com (http://whois.domaintools.com/dswshoesreview.com)

DSW makes it sound as if Zappos and Co-Defendant Commission Junction operate these sites. Either they have no clue about how affiliate marketing works, or they're playing fast and loose to try and pin this on Zappos and CJ.

Either way, I think they have misplayed this thing. And you are right, no amount of great PR can help them in this matter. Maybe they can offer 23 cent shoes. :)

]]> By: Don http://the270.com/2008/05/13/dsw-commits-major-pr-blunder-in-sueing-zappos/comment-page-1/#comment-1191 Don Tue, 13 May 2008 19:51:26 +0000 http://the270.com/?p=545#comment-1191 Stupid, stupid, stupid. Either brick and mortar stores get it or they massively screw the pooch. DSW clearly went with plan B. I love Zappos (I am ambivalent about DSW but now don't care for them) and you're right, they are huge on the web. What a boneheaded move by DSW. Hopefully, there will be some serious falling on of swords in the next week or so. Or not. Stupid, stupid, stupid. Either brick and mortar stores get it or they massively screw the pooch. DSW clearly went with plan B. I love Zappos (I am ambivalent about DSW but now don't care for them) and you're right, they are huge on the web. What a boneheaded move by DSW. Hopefully, there will be some serious falling on of swords in the next week or so. Or not.

]]> By: Lara Kretler http://the270.com/2008/05/13/dsw-commits-major-pr-blunder-in-sueing-zappos/comment-page-1/#comment-1190 Lara Kretler Tue, 13 May 2008 19:50:57 +0000 http://the270.com/?p=545#comment-1190 Here's the thing... as a PR person, I can tell you that no amount of good or even great PR can help you if you're doing the wrong things. PR is for companies and brands doing good things and wanting to get the word out. My counsel to the DSW guys would be to back the truck up, get the leashes back on the lawyers and set up a meeting with Zappos (whose CEO Tony I've come to "know" on Twitter as a really nice, reasonable guy) and talk things out like normal people. Just a few thoughts. Here's the thing… as a PR person, I can tell you that no amount of good or even great PR can help you if you're doing the wrong things. PR is for companies and brands doing good things and wanting to get the word out. My counsel to the DSW guys would be to back the truck up, get the leashes back on the lawyers and set up a meeting with Zappos (whose CEO Tony I've come to "know" on Twitter as a really nice, reasonable guy) and talk things out like normal people. Just a few thoughts.

]]> By: Maureen M. http://the270.com/2008/05/13/dsw-commits-major-pr-blunder-in-sueing-zappos/comment-page-1/#comment-1193 wyliemac Tue, 13 May 2008 21:36:12 +0000 http://the270.com/?p=545#comment-1193 Hope I didn't distract you too much. Hope I didn't distract you too much.

]]> Comments on: DSW commits major PR blunder in sueing Zappos http://the270.com/2008/05/13/dsw-commits-major-pr-blunder-in-sueing-zappos/ a Columbus blog Mon, 07 May 2012 16:59:50 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: the 270 :: Your Guide to Columbus and Central Ohio : Tracking for Columbus http://the270.com/2008/05/13/dsw-commits-major-pr-blunder-in-sueing-zappos/comment-page-1/#comment-752 the 270 :: Your Guide to Columbus and Central Ohio : Tracking for Columbus Tue, 17 Jun 2008 03:10:19 +0000 http://the270.com/?p=545#comment-752 [...] few weeks back, I wrote a blog post about DSW suing Zappos. That post got me looking at the Tracking for Zappos page, where everytime the word [...] [...] few weeks back, I wrote a blog post about DSW suing Zappos. That post got me looking at the Tracking for Zappos page, where everytime the word [...]

]]> By: Andy http://the270.com/2008/05/13/dsw-commits-major-pr-blunder-in-sueing-zappos/comment-page-1/#comment-1192 Andy Sun, 25 May 2008 08:04:13 +0000 http://the270.com/?p=545#comment-1192 What do you know? A memorial day birthday. Happy Birthday, Al! the270.com's bday is coming soon as well. What do you know? A memorial day birthday. Happy Birthday, Al! the270.com's bday is coming soon as well.

]]> By: wyliemac http://the270.com/2008/05/13/dsw-commits-major-pr-blunder-in-sueing-zappos/comment-page-1/#comment-1193 wyliemac Tue, 13 May 2008 21:36:12 +0000 http://the270.com/?p=545#comment-1193 Hope I didn't distract you too much. Hope I didn't distract you too much.

]]> By: wyliemac http://the270.com/2008/05/13/dsw-commits-major-pr-blunder-in-sueing-zappos/comment-page-1/#comment-1195 wyliemac Tue, 13 May 2008 21:33:39 +0000 http://the270.com/?p=545#comment-1195 Ditto! Ditto!

]]> By: wyliemac http://the270.com/2008/05/13/dsw-commits-major-pr-blunder-in-sueing-zappos/comment-page-1/#comment-1194 wyliemac Tue, 13 May 2008 21:30:26 +0000 http://the270.com/?p=545#comment-1194 Great comment, especially the bit about the lawyers, and I am one! In today's world, the Internet must be a factor in deciding to file a complaint. It just seems like a poor strategy (or research) to me on DSW's part. <br /><br /> Plus, if you read the complaint, DSW didn't even name the website owner: Nabeel Kahlid. According to Domain Tools, he owns DSWreview.com (<a href="http://whois.domaintools.com/dswreview.com%29,%20" rel="nofollow"><a href="http://whois.domaintools.com/dswreview.com), " rel="nofollow"><a href="http://whois.domaintools.com/dswreview.com)," target="_blank" rel="nofollow">http://whois.domaintools.com/dswreview.com),</a></a></a>and DSW-Shoes.net (<a href="http://whois.domaintools.com/dsw-shoes.net%29%20" rel="nofollow"><a href="http://whois.domaintools.com/dsw-shoes.net) " rel="nofollow"><a href="http://whois.domaintools.com/dsw-shoes.net)" target="_blank" rel="nofollow">http://whois.domaintools.com/dsw-shoes.net)</a></a></a>I'd also bet he owns DSWShoesReview.com (<a href="http://whois.domaintools.com/dswshoesreview.com%29%20" rel="nofollow"><a href="http://whois.domaintools.com/dswshoesreview.com) " rel="nofollow"><a href="http://whois.domaintools.com/dswshoesreview.com)" target="_blank" rel="nofollow">http://whois.domaintools.com/dswshoesreview.com)</a></a></a><br /><br /> DSW makes it sound as if Zappos and Co-Defendant Commission Junction operate these sites. Either they have no clue about how affiliate marketing works, or they're playing fast and loose to try and pin this on Zappos and CJ. <br /><br /> Either way, I think they have misplayed this thing. And you are right, no amount of great PR can help them in this matter. Maybe they can offer 23 cent shoes. :) Great comment, especially the bit about the lawyers, and I am one! In today's world, the Internet must be a factor in deciding to file a complaint. It just seems like a poor strategy (or research) to me on DSW's part.

Plus, if you read the complaint, DSW didn't even name the website owner: Nabeel Kahlid. According to Domain Tools, he owns DSWreview.com (http://whois.domaintools.com/dswreview.com),and DSW-Shoes.net (http://whois.domaintools.com/dsw-shoes.net)I'd also bet he owns DSWShoesReview.com (http://whois.domaintools.com/dswshoesreview.com)

DSW makes it sound as if Zappos and Co-Defendant Commission Junction operate these sites. Either they have no clue about how affiliate marketing works, or they're playing fast and loose to try and pin this on Zappos and CJ.

Either way, I think they have misplayed this thing. And you are right, no amount of great PR can help them in this matter. Maybe they can offer 23 cent shoes. :)

]]> By: wyliemac http://the270.com/2008/05/13/dsw-commits-major-pr-blunder-in-sueing-zappos/comment-page-1/#comment-1416 wyliemac Tue, 13 May 2008 21:30:26 +0000 http://the270.com/?p=545#comment-1416 Great comment, especially the bit about the lawyers, and I am one! In today's world, the Internet must be a factor in deciding to file a complaint. It just seems like a poor strategy (or research) to me on DSW's part. <br /><br /> Plus, if you read the complaint, DSW didn't even name the website owner: Nabeel Kahlid. According to Domain Tools, he owns DSWreview.com (<a href="http://whois.domaintools.com/dswreview.com%29,%20" rel="nofollow"><a href="http://whois.domaintools.com/dswreview.com), " rel="nofollow"><a href="http://whois.domaintools.com/dswreview.com)," target="_blank" rel="nofollow">http://whois.domaintools.com/dswreview.com),</a></a></a>and DSW-Shoes.net (<a href="http://whois.domaintools.com/dsw-shoes.net%29%20" rel="nofollow"><a href="http://whois.domaintools.com/dsw-shoes.net) " rel="nofollow"><a href="http://whois.domaintools.com/dsw-shoes.net)" target="_blank" rel="nofollow">http://whois.domaintools.com/dsw-shoes.net)</a></a></a>I'd also bet he owns DSWShoesReview.com (<a href="http://whois.domaintools.com/dswshoesreview.com%29%20" rel="nofollow"><a href="http://whois.domaintools.com/dswshoesreview.com) " rel="nofollow"><a href="http://whois.domaintools.com/dswshoesreview.com)" target="_blank" rel="nofollow">http://whois.domaintools.com/dswshoesreview.com)</a></a></a><br /><br /> DSW makes it sound as if Zappos and Co-Defendant Commission Junction operate these sites. Either they have no clue about how affiliate marketing works, or they're playing fast and loose to try and pin this on Zappos and CJ. <br /><br /> Either way, I think they have misplayed this thing. And you are right, no amount of great PR can help them in this matter. Maybe they can offer 23 cent shoes. :) Great comment, especially the bit about the lawyers, and I am one! In today's world, the Internet must be a factor in deciding to file a complaint. It just seems like a poor strategy (or research) to me on DSW's part.

Plus, if you read the complaint, DSW didn't even name the website owner: Nabeel Kahlid. According to Domain Tools, he owns DSWreview.com (http://whois.domaintools.com/dswreview.com),and DSW-Shoes.net (http://whois.domaintools.com/dsw-shoes.net)I'd also bet he owns DSWShoesReview.com (http://whois.domaintools.com/dswshoesreview.com)

DSW makes it sound as if Zappos and Co-Defendant Commission Junction operate these sites. Either they have no clue about how affiliate marketing works, or they're playing fast and loose to try and pin this on Zappos and CJ.

Either way, I think they have misplayed this thing. And you are right, no amount of great PR can help them in this matter. Maybe they can offer 23 cent shoes. :)

]]> By: Don http://the270.com/2008/05/13/dsw-commits-major-pr-blunder-in-sueing-zappos/comment-page-1/#comment-1191 Don Tue, 13 May 2008 19:51:26 +0000 http://the270.com/?p=545#comment-1191 Stupid, stupid, stupid. Either brick and mortar stores get it or they massively screw the pooch. DSW clearly went with plan B. I love Zappos (I am ambivalent about DSW but now don't care for them) and you're right, they are huge on the web. What a boneheaded move by DSW. Hopefully, there will be some serious falling on of swords in the next week or so. Or not. Stupid, stupid, stupid. Either brick and mortar stores get it or they massively screw the pooch. DSW clearly went with plan B. I love Zappos (I am ambivalent about DSW but now don't care for them) and you're right, they are huge on the web. What a boneheaded move by DSW. Hopefully, there will be some serious falling on of swords in the next week or so. Or not.

]]> By: Lara Kretler http://the270.com/2008/05/13/dsw-commits-major-pr-blunder-in-sueing-zappos/comment-page-1/#comment-1190 Lara Kretler Tue, 13 May 2008 19:50:57 +0000 http://the270.com/?p=545#comment-1190 Here's the thing... as a PR person, I can tell you that no amount of good or even great PR can help you if you're doing the wrong things. PR is for companies and brands doing good things and wanting to get the word out. My counsel to the DSW guys would be to back the truck up, get the leashes back on the lawyers and set up a meeting with Zappos (whose CEO Tony I've come to "know" on Twitter as a really nice, reasonable guy) and talk things out like normal people. Just a few thoughts. Here's the thing… as a PR person, I can tell you that no amount of good or even great PR can help you if you're doing the wrong things. PR is for companies and brands doing good things and wanting to get the word out. My counsel to the DSW guys would be to back the truck up, get the leashes back on the lawyers and set up a meeting with Zappos (whose CEO Tony I've come to "know" on Twitter as a really nice, reasonable guy) and talk things out like normal people. Just a few thoughts.

]]> By: Maureen M. http://the270.com/2008/05/13/dsw-commits-major-pr-blunder-in-sueing-zappos/comment-page-1/#comment-1195 wyliemac Tue, 13 May 2008 21:33:39 +0000 http://the270.com/?p=545#comment-1195 Ditto! Ditto!

]]> Comments on: DSW commits major PR blunder in sueing Zappos http://the270.com/2008/05/13/dsw-commits-major-pr-blunder-in-sueing-zappos/ a Columbus blog Mon, 07 May 2012 16:59:50 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: the 270 :: Your Guide to Columbus and Central Ohio : Tracking for Columbus http://the270.com/2008/05/13/dsw-commits-major-pr-blunder-in-sueing-zappos/comment-page-1/#comment-752 the 270 :: Your Guide to Columbus and Central Ohio : Tracking for Columbus Tue, 17 Jun 2008 03:10:19 +0000 http://the270.com/?p=545#comment-752 [...] few weeks back, I wrote a blog post about DSW suing Zappos. That post got me looking at the Tracking for Zappos page, where everytime the word [...] [...] few weeks back, I wrote a blog post about DSW suing Zappos. That post got me looking at the Tracking for Zappos page, where everytime the word [...]

]]> By: Andy http://the270.com/2008/05/13/dsw-commits-major-pr-blunder-in-sueing-zappos/comment-page-1/#comment-1192 Andy Sun, 25 May 2008 08:04:13 +0000 http://the270.com/?p=545#comment-1192 What do you know? A memorial day birthday. Happy Birthday, Al! the270.com's bday is coming soon as well. What do you know? A memorial day birthday. Happy Birthday, Al! the270.com's bday is coming soon as well.

]]> By: wyliemac http://the270.com/2008/05/13/dsw-commits-major-pr-blunder-in-sueing-zappos/comment-page-1/#comment-1193 wyliemac Tue, 13 May 2008 21:36:12 +0000 http://the270.com/?p=545#comment-1193 Hope I didn't distract you too much. Hope I didn't distract you too much.

]]> By: wyliemac http://the270.com/2008/05/13/dsw-commits-major-pr-blunder-in-sueing-zappos/comment-page-1/#comment-1195 wyliemac Tue, 13 May 2008 21:33:39 +0000 http://the270.com/?p=545#comment-1195 Ditto! Ditto!

]]> By: wyliemac http://the270.com/2008/05/13/dsw-commits-major-pr-blunder-in-sueing-zappos/comment-page-1/#comment-1194 wyliemac Tue, 13 May 2008 21:30:26 +0000 http://the270.com/?p=545#comment-1194 Great comment, especially the bit about the lawyers, and I am one! In today's world, the Internet must be a factor in deciding to file a complaint. It just seems like a poor strategy (or research) to me on DSW's part. <br /><br /> Plus, if you read the complaint, DSW didn't even name the website owner: Nabeel Kahlid. According to Domain Tools, he owns DSWreview.com (<a href="http://whois.domaintools.com/dswreview.com%29,%20" rel="nofollow"><a href="http://whois.domaintools.com/dswreview.com), " rel="nofollow"><a href="http://whois.domaintools.com/dswreview.com)," target="_blank" rel="nofollow">http://whois.domaintools.com/dswreview.com),</a></a></a>and DSW-Shoes.net (<a href="http://whois.domaintools.com/dsw-shoes.net%29%20" rel="nofollow"><a href="http://whois.domaintools.com/dsw-shoes.net) " rel="nofollow"><a href="http://whois.domaintools.com/dsw-shoes.net)" target="_blank" rel="nofollow">http://whois.domaintools.com/dsw-shoes.net)</a></a></a>I'd also bet he owns DSWShoesReview.com (<a href="http://whois.domaintools.com/dswshoesreview.com%29%20" rel="nofollow"><a href="http://whois.domaintools.com/dswshoesreview.com) " rel="nofollow"><a href="http://whois.domaintools.com/dswshoesreview.com)" target="_blank" rel="nofollow">http://whois.domaintools.com/dswshoesreview.com)</a></a></a><br /><br /> DSW makes it sound as if Zappos and Co-Defendant Commission Junction operate these sites. Either they have no clue about how affiliate marketing works, or they're playing fast and loose to try and pin this on Zappos and CJ. <br /><br /> Either way, I think they have misplayed this thing. And you are right, no amount of great PR can help them in this matter. Maybe they can offer 23 cent shoes. :) Great comment, especially the bit about the lawyers, and I am one! In today's world, the Internet must be a factor in deciding to file a complaint. It just seems like a poor strategy (or research) to me on DSW's part.

Plus, if you read the complaint, DSW didn't even name the website owner: Nabeel Kahlid. According to Domain Tools, he owns DSWreview.com (http://whois.domaintools.com/dswreview.com),and DSW-Shoes.net (http://whois.domaintools.com/dsw-shoes.net)I'd also bet he owns DSWShoesReview.com (http://whois.domaintools.com/dswshoesreview.com)

DSW makes it sound as if Zappos and Co-Defendant Commission Junction operate these sites. Either they have no clue about how affiliate marketing works, or they're playing fast and loose to try and pin this on Zappos and CJ.

Either way, I think they have misplayed this thing. And you are right, no amount of great PR can help them in this matter. Maybe they can offer 23 cent shoes. :)

]]> By: wyliemac http://the270.com/2008/05/13/dsw-commits-major-pr-blunder-in-sueing-zappos/comment-page-1/#comment-1416 wyliemac Tue, 13 May 2008 21:30:26 +0000 http://the270.com/?p=545#comment-1416 Great comment, especially the bit about the lawyers, and I am one! In today's world, the Internet must be a factor in deciding to file a complaint. It just seems like a poor strategy (or research) to me on DSW's part. <br /><br /> Plus, if you read the complaint, DSW didn't even name the website owner: Nabeel Kahlid. According to Domain Tools, he owns DSWreview.com (<a href="http://whois.domaintools.com/dswreview.com%29,%20" rel="nofollow"><a href="http://whois.domaintools.com/dswreview.com), " rel="nofollow"><a href="http://whois.domaintools.com/dswreview.com)," target="_blank" rel="nofollow">http://whois.domaintools.com/dswreview.com),</a></a></a>and DSW-Shoes.net (<a href="http://whois.domaintools.com/dsw-shoes.net%29%20" rel="nofollow"><a href="http://whois.domaintools.com/dsw-shoes.net) " rel="nofollow"><a href="http://whois.domaintools.com/dsw-shoes.net)" target="_blank" rel="nofollow">http://whois.domaintools.com/dsw-shoes.net)</a></a></a>I'd also bet he owns DSWShoesReview.com (<a href="http://whois.domaintools.com/dswshoesreview.com%29%20" rel="nofollow"><a href="http://whois.domaintools.com/dswshoesreview.com) " rel="nofollow"><a href="http://whois.domaintools.com/dswshoesreview.com)" target="_blank" rel="nofollow">http://whois.domaintools.com/dswshoesreview.com)</a></a></a><br /><br /> DSW makes it sound as if Zappos and Co-Defendant Commission Junction operate these sites. Either they have no clue about how affiliate marketing works, or they're playing fast and loose to try and pin this on Zappos and CJ. <br /><br /> Either way, I think they have misplayed this thing. And you are right, no amount of great PR can help them in this matter. Maybe they can offer 23 cent shoes. :) Great comment, especially the bit about the lawyers, and I am one! In today's world, the Internet must be a factor in deciding to file a complaint. It just seems like a poor strategy (or research) to me on DSW's part.

Plus, if you read the complaint, DSW didn't even name the website owner: Nabeel Kahlid. According to Domain Tools, he owns DSWreview.com (http://whois.domaintools.com/dswreview.com),and DSW-Shoes.net (http://whois.domaintools.com/dsw-shoes.net)I'd also bet he owns DSWShoesReview.com (http://whois.domaintools.com/dswshoesreview.com)

DSW makes it sound as if Zappos and Co-Defendant Commission Junction operate these sites. Either they have no clue about how affiliate marketing works, or they're playing fast and loose to try and pin this on Zappos and CJ.

Either way, I think they have misplayed this thing. And you are right, no amount of great PR can help them in this matter. Maybe they can offer 23 cent shoes. :)

]]> By: Don http://the270.com/2008/05/13/dsw-commits-major-pr-blunder-in-sueing-zappos/comment-page-1/#comment-1191 Don Tue, 13 May 2008 19:51:26 +0000 http://the270.com/?p=545#comment-1191 Stupid, stupid, stupid. Either brick and mortar stores get it or they massively screw the pooch. DSW clearly went with plan B. I love Zappos (I am ambivalent about DSW but now don't care for them) and you're right, they are huge on the web. What a boneheaded move by DSW. Hopefully, there will be some serious falling on of swords in the next week or so. Or not. Stupid, stupid, stupid. Either brick and mortar stores get it or they massively screw the pooch. DSW clearly went with plan B. I love Zappos (I am ambivalent about DSW but now don't care for them) and you're right, they are huge on the web. What a boneheaded move by DSW. Hopefully, there will be some serious falling on of swords in the next week or so. Or not.

]]> By: Lara Kretler http://the270.com/2008/05/13/dsw-commits-major-pr-blunder-in-sueing-zappos/comment-page-1/#comment-1190 Lara Kretler Tue, 13 May 2008 19:50:57 +0000 http://the270.com/?p=545#comment-1190 Here's the thing... as a PR person, I can tell you that no amount of good or even great PR can help you if you're doing the wrong things. PR is for companies and brands doing good things and wanting to get the word out. My counsel to the DSW guys would be to back the truck up, get the leashes back on the lawyers and set up a meeting with Zappos (whose CEO Tony I've come to "know" on Twitter as a really nice, reasonable guy) and talk things out like normal people. Just a few thoughts. Here's the thing… as a PR person, I can tell you that no amount of good or even great PR can help you if you're doing the wrong things. PR is for companies and brands doing good things and wanting to get the word out. My counsel to the DSW guys would be to back the truck up, get the leashes back on the lawyers and set up a meeting with Zappos (whose CEO Tony I've come to "know" on Twitter as a really nice, reasonable guy) and talk things out like normal people. Just a few thoughts.

]]> By: Maureen M. http://the270.com/2008/05/13/dsw-commits-major-pr-blunder-in-sueing-zappos/comment-page-1/#comment-1194 wyliemac Tue, 13 May 2008 21:30:26 +0000 http://the270.com/?p=545#comment-1194 Great comment, especially the bit about the lawyers, and I am one! In today's world, the Internet must be a factor in deciding to file a complaint. It just seems like a poor strategy (or research) to me on DSW's part. <br /><br /> Plus, if you read the complaint, DSW didn't even name the website owner: Nabeel Kahlid. According to Domain Tools, he owns DSWreview.com (<a href="http://whois.domaintools.com/dswreview.com%29,%20" rel="nofollow"><a href="http://whois.domaintools.com/dswreview.com), " rel="nofollow"><a href="http://whois.domaintools.com/dswreview.com)," target="_blank" rel="nofollow">http://whois.domaintools.com/dswreview.com),</a></a></a>and DSW-Shoes.net (<a href="http://whois.domaintools.com/dsw-shoes.net%29%20" rel="nofollow"><a href="http://whois.domaintools.com/dsw-shoes.net) " rel="nofollow"><a href="http://whois.domaintools.com/dsw-shoes.net)" target="_blank" rel="nofollow">http://whois.domaintools.com/dsw-shoes.net)</a></a></a>I'd also bet he owns DSWShoesReview.com (<a href="http://whois.domaintools.com/dswshoesreview.com%29%20" rel="nofollow"><a href="http://whois.domaintools.com/dswshoesreview.com) " rel="nofollow"><a href="http://whois.domaintools.com/dswshoesreview.com)" target="_blank" rel="nofollow">http://whois.domaintools.com/dswshoesreview.com)</a></a></a><br /><br /> DSW makes it sound as if Zappos and Co-Defendant Commission Junction operate these sites. Either they have no clue about how affiliate marketing works, or they're playing fast and loose to try and pin this on Zappos and CJ. <br /><br /> Either way, I think they have misplayed this thing. And you are right, no amount of great PR can help them in this matter. Maybe they can offer 23 cent shoes. :) Great comment, especially the bit about the lawyers, and I am one! In today's world, the Internet must be a factor in deciding to file a complaint. It just seems like a poor strategy (or research) to me on DSW's part.

Plus, if you read the complaint, DSW didn't even name the website owner: Nabeel Kahlid. According to Domain Tools, he owns DSWreview.com (http://whois.domaintools.com/dswreview.com),and DSW-Shoes.net (http://whois.domaintools.com/dsw-shoes.net)I'd also bet he owns DSWShoesReview.com (http://whois.domaintools.com/dswshoesreview.com)

DSW makes it sound as if Zappos and Co-Defendant Commission Junction operate these sites. Either they have no clue about how affiliate marketing works, or they're playing fast and loose to try and pin this on Zappos and CJ.

Either way, I think they have misplayed this thing. And you are right, no amount of great PR can help them in this matter. Maybe they can offer 23 cent shoes. :)

]]> Comments on: DSW commits major PR blunder in sueing Zappos http://the270.com/2008/05/13/dsw-commits-major-pr-blunder-in-sueing-zappos/ a Columbus blog Mon, 07 May 2012 16:59:50 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: the 270 :: Your Guide to Columbus and Central Ohio : Tracking for Columbus http://the270.com/2008/05/13/dsw-commits-major-pr-blunder-in-sueing-zappos/comment-page-1/#comment-752 the 270 :: Your Guide to Columbus and Central Ohio : Tracking for Columbus Tue, 17 Jun 2008 03:10:19 +0000 http://the270.com/?p=545#comment-752 [...] few weeks back, I wrote a blog post about DSW suing Zappos. That post got me looking at the Tracking for Zappos page, where everytime the word [...] [...] few weeks back, I wrote a blog post about DSW suing Zappos. That post got me looking at the Tracking for Zappos page, where everytime the word [...]

]]> By: Andy http://the270.com/2008/05/13/dsw-commits-major-pr-blunder-in-sueing-zappos/comment-page-1/#comment-1192 Andy Sun, 25 May 2008 08:04:13 +0000 http://the270.com/?p=545#comment-1192 What do you know? A memorial day birthday. Happy Birthday, Al! the270.com's bday is coming soon as well. What do you know? A memorial day birthday. Happy Birthday, Al! the270.com's bday is coming soon as well.

]]> By: wyliemac http://the270.com/2008/05/13/dsw-commits-major-pr-blunder-in-sueing-zappos/comment-page-1/#comment-1193 wyliemac Tue, 13 May 2008 21:36:12 +0000 http://the270.com/?p=545#comment-1193 Hope I didn't distract you too much. Hope I didn't distract you too much.

]]> By: wyliemac http://the270.com/2008/05/13/dsw-commits-major-pr-blunder-in-sueing-zappos/comment-page-1/#comment-1195 wyliemac Tue, 13 May 2008 21:33:39 +0000 http://the270.com/?p=545#comment-1195 Ditto! Ditto!

]]> By: wyliemac http://the270.com/2008/05/13/dsw-commits-major-pr-blunder-in-sueing-zappos/comment-page-1/#comment-1194 wyliemac Tue, 13 May 2008 21:30:26 +0000 http://the270.com/?p=545#comment-1194 Great comment, especially the bit about the lawyers, and I am one! In today's world, the Internet must be a factor in deciding to file a complaint. It just seems like a poor strategy (or research) to me on DSW's part. <br /><br /> Plus, if you read the complaint, DSW didn't even name the website owner: Nabeel Kahlid. According to Domain Tools, he owns DSWreview.com (<a href="http://whois.domaintools.com/dswreview.com%29,%20" rel="nofollow"><a href="http://whois.domaintools.com/dswreview.com), " rel="nofollow"><a href="http://whois.domaintools.com/dswreview.com)," target="_blank" rel="nofollow">http://whois.domaintools.com/dswreview.com),</a></a></a>and DSW-Shoes.net (<a href="http://whois.domaintools.com/dsw-shoes.net%29%20" rel="nofollow"><a href="http://whois.domaintools.com/dsw-shoes.net) " rel="nofollow"><a href="http://whois.domaintools.com/dsw-shoes.net)" target="_blank" rel="nofollow">http://whois.domaintools.com/dsw-shoes.net)</a></a></a>I'd also bet he owns DSWShoesReview.com (<a href="http://whois.domaintools.com/dswshoesreview.com%29%20" rel="nofollow"><a href="http://whois.domaintools.com/dswshoesreview.com) " rel="nofollow"><a href="http://whois.domaintools.com/dswshoesreview.com)" target="_blank" rel="nofollow">http://whois.domaintools.com/dswshoesreview.com)</a></a></a><br /><br /> DSW makes it sound as if Zappos and Co-Defendant Commission Junction operate these sites. Either they have no clue about how affiliate marketing works, or they're playing fast and loose to try and pin this on Zappos and CJ. <br /><br /> Either way, I think they have misplayed this thing. And you are right, no amount of great PR can help them in this matter. Maybe they can offer 23 cent shoes. :) Great comment, especially the bit about the lawyers, and I am one! In today's world, the Internet must be a factor in deciding to file a complaint. It just seems like a poor strategy (or research) to me on DSW's part.

Plus, if you read the complaint, DSW didn't even name the website owner: Nabeel Kahlid. According to Domain Tools, he owns DSWreview.com (http://whois.domaintools.com/dswreview.com),and DSW-Shoes.net (http://whois.domaintools.com/dsw-shoes.net)I'd also bet he owns DSWShoesReview.com (http://whois.domaintools.com/dswshoesreview.com)

DSW makes it sound as if Zappos and Co-Defendant Commission Junction operate these sites. Either they have no clue about how affiliate marketing works, or they're playing fast and loose to try and pin this on Zappos and CJ.

Either way, I think they have misplayed this thing. And you are right, no amount of great PR can help them in this matter. Maybe they can offer 23 cent shoes. :)

]]> By: wyliemac http://the270.com/2008/05/13/dsw-commits-major-pr-blunder-in-sueing-zappos/comment-page-1/#comment-1416 wyliemac Tue, 13 May 2008 21:30:26 +0000 http://the270.com/?p=545#comment-1416 Great comment, especially the bit about the lawyers, and I am one! In today's world, the Internet must be a factor in deciding to file a complaint. It just seems like a poor strategy (or research) to me on DSW's part. <br /><br /> Plus, if you read the complaint, DSW didn't even name the website owner: Nabeel Kahlid. According to Domain Tools, he owns DSWreview.com (<a href="http://whois.domaintools.com/dswreview.com%29,%20" rel="nofollow"><a href="http://whois.domaintools.com/dswreview.com), " rel="nofollow"><a href="http://whois.domaintools.com/dswreview.com)," target="_blank" rel="nofollow">http://whois.domaintools.com/dswreview.com),</a></a></a>and DSW-Shoes.net (<a href="http://whois.domaintools.com/dsw-shoes.net%29%20" rel="nofollow"><a href="http://whois.domaintools.com/dsw-shoes.net) " rel="nofollow"><a href="http://whois.domaintools.com/dsw-shoes.net)" target="_blank" rel="nofollow">http://whois.domaintools.com/dsw-shoes.net)</a></a></a>I'd also bet he owns DSWShoesReview.com (<a href="http://whois.domaintools.com/dswshoesreview.com%29%20" rel="nofollow"><a href="http://whois.domaintools.com/dswshoesreview.com) " rel="nofollow"><a href="http://whois.domaintools.com/dswshoesreview.com)" target="_blank" rel="nofollow">http://whois.domaintools.com/dswshoesreview.com)</a></a></a><br /><br /> DSW makes it sound as if Zappos and Co-Defendant Commission Junction operate these sites. Either they have no clue about how affiliate marketing works, or they're playing fast and loose to try and pin this on Zappos and CJ. <br /><br /> Either way, I think they have misplayed this thing. And you are right, no amount of great PR can help them in this matter. Maybe they can offer 23 cent shoes. :) Great comment, especially the bit about the lawyers, and I am one! In today's world, the Internet must be a factor in deciding to file a complaint. It just seems like a poor strategy (or research) to me on DSW's part.

Plus, if you read the complaint, DSW didn't even name the website owner: Nabeel Kahlid. According to Domain Tools, he owns DSWreview.com (http://whois.domaintools.com/dswreview.com),and DSW-Shoes.net (http://whois.domaintools.com/dsw-shoes.net)I'd also bet he owns DSWShoesReview.com (http://whois.domaintools.com/dswshoesreview.com)

DSW makes it sound as if Zappos and Co-Defendant Commission Junction operate these sites. Either they have no clue about how affiliate marketing works, or they're playing fast and loose to try and pin this on Zappos and CJ.

Either way, I think they have misplayed this thing. And you are right, no amount of great PR can help them in this matter. Maybe they can offer 23 cent shoes. :)

]]> By: Don http://the270.com/2008/05/13/dsw-commits-major-pr-blunder-in-sueing-zappos/comment-page-1/#comment-1191 Don Tue, 13 May 2008 19:51:26 +0000 http://the270.com/?p=545#comment-1191 Stupid, stupid, stupid. Either brick and mortar stores get it or they massively screw the pooch. DSW clearly went with plan B. I love Zappos (I am ambivalent about DSW but now don't care for them) and you're right, they are huge on the web. What a boneheaded move by DSW. Hopefully, there will be some serious falling on of swords in the next week or so. Or not. Stupid, stupid, stupid. Either brick and mortar stores get it or they massively screw the pooch. DSW clearly went with plan B. I love Zappos (I am ambivalent about DSW but now don't care for them) and you're right, they are huge on the web. What a boneheaded move by DSW. Hopefully, there will be some serious falling on of swords in the next week or so. Or not.

]]> By: Lara Kretler http://the270.com/2008/05/13/dsw-commits-major-pr-blunder-in-sueing-zappos/comment-page-1/#comment-1190 Lara Kretler Tue, 13 May 2008 19:50:57 +0000 http://the270.com/?p=545#comment-1190 Here's the thing... as a PR person, I can tell you that no amount of good or even great PR can help you if you're doing the wrong things. PR is for companies and brands doing good things and wanting to get the word out. My counsel to the DSW guys would be to back the truck up, get the leashes back on the lawyers and set up a meeting with Zappos (whose CEO Tony I've come to "know" on Twitter as a really nice, reasonable guy) and talk things out like normal people. Just a few thoughts. Here's the thing… as a PR person, I can tell you that no amount of good or even great PR can help you if you're doing the wrong things. PR is for companies and brands doing good things and wanting to get the word out. My counsel to the DSW guys would be to back the truck up, get the leashes back on the lawyers and set up a meeting with Zappos (whose CEO Tony I've come to "know" on Twitter as a really nice, reasonable guy) and talk things out like normal people. Just a few thoughts.

]]> By: Maureen M. http://the270.com/2008/05/13/dsw-commits-major-pr-blunder-in-sueing-zappos/comment-page-1/#comment-1416 wyliemac Tue, 13 May 2008 21:30:26 +0000 http://the270.com/?p=545#comment-1416 Great comment, especially the bit about the lawyers, and I am one! In today's world, the Internet must be a factor in deciding to file a complaint. It just seems like a poor strategy (or research) to me on DSW's part. <br /><br /> Plus, if you read the complaint, DSW didn't even name the website owner: Nabeel Kahlid. According to Domain Tools, he owns DSWreview.com (<a href="http://whois.domaintools.com/dswreview.com%29,%20" rel="nofollow"><a href="http://whois.domaintools.com/dswreview.com), " rel="nofollow"><a href="http://whois.domaintools.com/dswreview.com)," target="_blank" rel="nofollow">http://whois.domaintools.com/dswreview.com),</a></a></a>and DSW-Shoes.net (<a href="http://whois.domaintools.com/dsw-shoes.net%29%20" rel="nofollow"><a href="http://whois.domaintools.com/dsw-shoes.net) " rel="nofollow"><a href="http://whois.domaintools.com/dsw-shoes.net)" target="_blank" rel="nofollow">http://whois.domaintools.com/dsw-shoes.net)</a></a></a>I'd also bet he owns DSWShoesReview.com (<a href="http://whois.domaintools.com/dswshoesreview.com%29%20" rel="nofollow"><a href="http://whois.domaintools.com/dswshoesreview.com) " rel="nofollow"><a href="http://whois.domaintools.com/dswshoesreview.com)" target="_blank" rel="nofollow">http://whois.domaintools.com/dswshoesreview.com)</a></a></a><br /><br /> DSW makes it sound as if Zappos and Co-Defendant Commission Junction operate these sites. Either they have no clue about how affiliate marketing works, or they're playing fast and loose to try and pin this on Zappos and CJ. <br /><br /> Either way, I think they have misplayed this thing. And you are right, no amount of great PR can help them in this matter. Maybe they can offer 23 cent shoes. :) Great comment, especially the bit about the lawyers, and I am one! In today's world, the Internet must be a factor in deciding to file a complaint. It just seems like a poor strategy (or research) to me on DSW's part.

Plus, if you read the complaint, DSW didn't even name the website owner: Nabeel Kahlid. According to Domain Tools, he owns DSWreview.com (http://whois.domaintools.com/dswreview.com),and DSW-Shoes.net (http://whois.domaintools.com/dsw-shoes.net)I'd also bet he owns DSWShoesReview.com (http://whois.domaintools.com/dswshoesreview.com)

DSW makes it sound as if Zappos and Co-Defendant Commission Junction operate these sites. Either they have no clue about how affiliate marketing works, or they're playing fast and loose to try and pin this on Zappos and CJ.

Either way, I think they have misplayed this thing. And you are right, no amount of great PR can help them in this matter. Maybe they can offer 23 cent shoes. :)

]]> Comments on: DSW commits major PR blunder in sueing Zappos http://the270.com/2008/05/13/dsw-commits-major-pr-blunder-in-sueing-zappos/ a Columbus blog Mon, 07 May 2012 16:59:50 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: the 270 :: Your Guide to Columbus and Central Ohio : Tracking for Columbus http://the270.com/2008/05/13/dsw-commits-major-pr-blunder-in-sueing-zappos/comment-page-1/#comment-752 the 270 :: Your Guide to Columbus and Central Ohio : Tracking for Columbus Tue, 17 Jun 2008 03:10:19 +0000 http://the270.com/?p=545#comment-752 [...] few weeks back, I wrote a blog post about DSW suing Zappos. That post got me looking at the Tracking for Zappos page, where everytime the word [...] [...] few weeks back, I wrote a blog post about DSW suing Zappos. That post got me looking at the Tracking for Zappos page, where everytime the word [...]

]]> By: Andy http://the270.com/2008/05/13/dsw-commits-major-pr-blunder-in-sueing-zappos/comment-page-1/#comment-1192 Andy Sun, 25 May 2008 08:04:13 +0000 http://the270.com/?p=545#comment-1192 What do you know? A memorial day birthday. Happy Birthday, Al! the270.com's bday is coming soon as well. What do you know? A memorial day birthday. Happy Birthday, Al! the270.com's bday is coming soon as well.

]]> By: wyliemac http://the270.com/2008/05/13/dsw-commits-major-pr-blunder-in-sueing-zappos/comment-page-1/#comment-1193 wyliemac Tue, 13 May 2008 21:36:12 +0000 http://the270.com/?p=545#comment-1193 Hope I didn't distract you too much. Hope I didn't distract you too much.

]]> By: wyliemac http://the270.com/2008/05/13/dsw-commits-major-pr-blunder-in-sueing-zappos/comment-page-1/#comment-1195 wyliemac Tue, 13 May 2008 21:33:39 +0000 http://the270.com/?p=545#comment-1195 Ditto! Ditto!

]]> By: wyliemac http://the270.com/2008/05/13/dsw-commits-major-pr-blunder-in-sueing-zappos/comment-page-1/#comment-1194 wyliemac Tue, 13 May 2008 21:30:26 +0000 http://the270.com/?p=545#comment-1194 Great comment, especially the bit about the lawyers, and I am one! In today's world, the Internet must be a factor in deciding to file a complaint. It just seems like a poor strategy (or research) to me on DSW's part. <br /><br /> Plus, if you read the complaint, DSW didn't even name the website owner: Nabeel Kahlid. According to Domain Tools, he owns DSWreview.com (<a href="http://whois.domaintools.com/dswreview.com%29,%20" rel="nofollow"><a href="http://whois.domaintools.com/dswreview.com), " rel="nofollow"><a href="http://whois.domaintools.com/dswreview.com)," target="_blank" rel="nofollow">http://whois.domaintools.com/dswreview.com),</a></a></a>and DSW-Shoes.net (<a href="http://whois.domaintools.com/dsw-shoes.net%29%20" rel="nofollow"><a href="http://whois.domaintools.com/dsw-shoes.net) " rel="nofollow"><a href="http://whois.domaintools.com/dsw-shoes.net)" target="_blank" rel="nofollow">http://whois.domaintools.com/dsw-shoes.net)</a></a></a>I'd also bet he owns DSWShoesReview.com (<a href="http://whois.domaintools.com/dswshoesreview.com%29%20" rel="nofollow"><a href="http://whois.domaintools.com/dswshoesreview.com) " rel="nofollow"><a href="http://whois.domaintools.com/dswshoesreview.com)" target="_blank" rel="nofollow">http://whois.domaintools.com/dswshoesreview.com)</a></a></a><br /><br /> DSW makes it sound as if Zappos and Co-Defendant Commission Junction operate these sites. Either they have no clue about how affiliate marketing works, or they're playing fast and loose to try and pin this on Zappos and CJ. <br /><br /> Either way, I think they have misplayed this thing. And you are right, no amount of great PR can help them in this matter. Maybe they can offer 23 cent shoes. :) Great comment, especially the bit about the lawyers, and I am one! In today's world, the Internet must be a factor in deciding to file a complaint. It just seems like a poor strategy (or research) to me on DSW's part.

Plus, if you read the complaint, DSW didn't even name the website owner: Nabeel Kahlid. According to Domain Tools, he owns DSWreview.com (http://whois.domaintools.com/dswreview.com),and DSW-Shoes.net (http://whois.domaintools.com/dsw-shoes.net)I'd also bet he owns DSWShoesReview.com (http://whois.domaintools.com/dswshoesreview.com)

DSW makes it sound as if Zappos and Co-Defendant Commission Junction operate these sites. Either they have no clue about how affiliate marketing works, or they're playing fast and loose to try and pin this on Zappos and CJ.

Either way, I think they have misplayed this thing. And you are right, no amount of great PR can help them in this matter. Maybe they can offer 23 cent shoes. :)

]]> By: wyliemac http://the270.com/2008/05/13/dsw-commits-major-pr-blunder-in-sueing-zappos/comment-page-1/#comment-1416 wyliemac Tue, 13 May 2008 21:30:26 +0000 http://the270.com/?p=545#comment-1416 Great comment, especially the bit about the lawyers, and I am one! In today's world, the Internet must be a factor in deciding to file a complaint. It just seems like a poor strategy (or research) to me on DSW's part. <br /><br /> Plus, if you read the complaint, DSW didn't even name the website owner: Nabeel Kahlid. According to Domain Tools, he owns DSWreview.com (<a href="http://whois.domaintools.com/dswreview.com%29,%20" rel="nofollow"><a href="http://whois.domaintools.com/dswreview.com), " rel="nofollow"><a href="http://whois.domaintools.com/dswreview.com)," target="_blank" rel="nofollow">http://whois.domaintools.com/dswreview.com),</a></a></a>and DSW-Shoes.net (<a href="http://whois.domaintools.com/dsw-shoes.net%29%20" rel="nofollow"><a href="http://whois.domaintools.com/dsw-shoes.net) " rel="nofollow"><a href="http://whois.domaintools.com/dsw-shoes.net)" target="_blank" rel="nofollow">http://whois.domaintools.com/dsw-shoes.net)</a></a></a>I'd also bet he owns DSWShoesReview.com (<a href="http://whois.domaintools.com/dswshoesreview.com%29%20" rel="nofollow"><a href="http://whois.domaintools.com/dswshoesreview.com) " rel="nofollow"><a href="http://whois.domaintools.com/dswshoesreview.com)" target="_blank" rel="nofollow">http://whois.domaintools.com/dswshoesreview.com)</a></a></a><br /><br /> DSW makes it sound as if Zappos and Co-Defendant Commission Junction operate these sites. Either they have no clue about how affiliate marketing works, or they're playing fast and loose to try and pin this on Zappos and CJ. <br /><br /> Either way, I think they have misplayed this thing. And you are right, no amount of great PR can help them in this matter. Maybe they can offer 23 cent shoes. :) Great comment, especially the bit about the lawyers, and I am one! In today's world, the Internet must be a factor in deciding to file a complaint. It just seems like a poor strategy (or research) to me on DSW's part.

Plus, if you read the complaint, DSW didn't even name the website owner: Nabeel Kahlid. According to Domain Tools, he owns DSWreview.com (http://whois.domaintools.com/dswreview.com),and DSW-Shoes.net (http://whois.domaintools.com/dsw-shoes.net)I'd also bet he owns DSWShoesReview.com (http://whois.domaintools.com/dswshoesreview.com)

DSW makes it sound as if Zappos and Co-Defendant Commission Junction operate these sites. Either they have no clue about how affiliate marketing works, or they're playing fast and loose to try and pin this on Zappos and CJ.

Either way, I think they have misplayed this thing. And you are right, no amount of great PR can help them in this matter. Maybe they can offer 23 cent shoes. :)

]]> By: Don http://the270.com/2008/05/13/dsw-commits-major-pr-blunder-in-sueing-zappos/comment-page-1/#comment-1191 Don Tue, 13 May 2008 19:51:26 +0000 http://the270.com/?p=545#comment-1191 Stupid, stupid, stupid. Either brick and mortar stores get it or they massively screw the pooch. DSW clearly went with plan B. I love Zappos (I am ambivalent about DSW but now don't care for them) and you're right, they are huge on the web. What a boneheaded move by DSW. Hopefully, there will be some serious falling on of swords in the next week or so. Or not. Stupid, stupid, stupid. Either brick and mortar stores get it or they massively screw the pooch. DSW clearly went with plan B. I love Zappos (I am ambivalent about DSW but now don't care for them) and you're right, they are huge on the web. What a boneheaded move by DSW. Hopefully, there will be some serious falling on of swords in the next week or so. Or not.

]]> By: Lara Kretler http://the270.com/2008/05/13/dsw-commits-major-pr-blunder-in-sueing-zappos/comment-page-1/#comment-1190 Lara Kretler Tue, 13 May 2008 19:50:57 +0000 http://the270.com/?p=545#comment-1190 Here's the thing... as a PR person, I can tell you that no amount of good or even great PR can help you if you're doing the wrong things. PR is for companies and brands doing good things and wanting to get the word out. My counsel to the DSW guys would be to back the truck up, get the leashes back on the lawyers and set up a meeting with Zappos (whose CEO Tony I've come to "know" on Twitter as a really nice, reasonable guy) and talk things out like normal people. Just a few thoughts. Here's the thing… as a PR person, I can tell you that no amount of good or even great PR can help you if you're doing the wrong things. PR is for companies and brands doing good things and wanting to get the word out. My counsel to the DSW guys would be to back the truck up, get the leashes back on the lawyers and set up a meeting with Zappos (whose CEO Tony I've come to "know" on Twitter as a really nice, reasonable guy) and talk things out like normal people. Just a few thoughts.

]]> By: Maureen M. http://the270.com/2008/05/13/dsw-commits-major-pr-blunder-in-sueing-zappos/comment-page-1/#comment-1191 Don Tue, 13 May 2008 19:51:26 +0000 http://the270.com/?p=545#comment-1191 Stupid, stupid, stupid. Either brick and mortar stores get it or they massively screw the pooch. DSW clearly went with plan B. I love Zappos (I am ambivalent about DSW but now don't care for them) and you're right, they are huge on the web. What a boneheaded move by DSW. Hopefully, there will be some serious falling on of swords in the next week or so. Or not. Stupid, stupid, stupid. Either brick and mortar stores get it or they massively screw the pooch. DSW clearly went with plan B. I love Zappos (I am ambivalent about DSW but now don't care for them) and you're right, they are huge on the web. What a boneheaded move by DSW. Hopefully, there will be some serious falling on of swords in the next week or so. Or not.

]]> Comments on: DSW commits major PR blunder in sueing Zappos http://the270.com/2008/05/13/dsw-commits-major-pr-blunder-in-sueing-zappos/ a Columbus blog Mon, 07 May 2012 16:59:50 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: the 270 :: Your Guide to Columbus and Central Ohio : Tracking for Columbus http://the270.com/2008/05/13/dsw-commits-major-pr-blunder-in-sueing-zappos/comment-page-1/#comment-752 the 270 :: Your Guide to Columbus and Central Ohio : Tracking for Columbus Tue, 17 Jun 2008 03:10:19 +0000 http://the270.com/?p=545#comment-752 [...] few weeks back, I wrote a blog post about DSW suing Zappos. That post got me looking at the Tracking for Zappos page, where everytime the word [...] [...] few weeks back, I wrote a blog post about DSW suing Zappos. That post got me looking at the Tracking for Zappos page, where everytime the word [...]

]]> By: Andy http://the270.com/2008/05/13/dsw-commits-major-pr-blunder-in-sueing-zappos/comment-page-1/#comment-1192 Andy Sun, 25 May 2008 08:04:13 +0000 http://the270.com/?p=545#comment-1192 What do you know? A memorial day birthday. Happy Birthday, Al! the270.com's bday is coming soon as well. What do you know? A memorial day birthday. Happy Birthday, Al! the270.com's bday is coming soon as well.

]]> By: wyliemac http://the270.com/2008/05/13/dsw-commits-major-pr-blunder-in-sueing-zappos/comment-page-1/#comment-1193 wyliemac Tue, 13 May 2008 21:36:12 +0000 http://the270.com/?p=545#comment-1193 Hope I didn't distract you too much. Hope I didn't distract you too much.

]]> By: wyliemac http://the270.com/2008/05/13/dsw-commits-major-pr-blunder-in-sueing-zappos/comment-page-1/#comment-1195 wyliemac Tue, 13 May 2008 21:33:39 +0000 http://the270.com/?p=545#comment-1195 Ditto! Ditto!

]]> By: wyliemac http://the270.com/2008/05/13/dsw-commits-major-pr-blunder-in-sueing-zappos/comment-page-1/#comment-1194 wyliemac Tue, 13 May 2008 21:30:26 +0000 http://the270.com/?p=545#comment-1194 Great comment, especially the bit about the lawyers, and I am one! In today's world, the Internet must be a factor in deciding to file a complaint. It just seems like a poor strategy (or research) to me on DSW's part. <br /><br /> Plus, if you read the complaint, DSW didn't even name the website owner: Nabeel Kahlid. According to Domain Tools, he owns DSWreview.com (<a href="http://whois.domaintools.com/dswreview.com%29,%20" rel="nofollow"><a href="http://whois.domaintools.com/dswreview.com), " rel="nofollow"><a href="http://whois.domaintools.com/dswreview.com)," target="_blank" rel="nofollow">http://whois.domaintools.com/dswreview.com),</a></a></a>and DSW-Shoes.net (<a href="http://whois.domaintools.com/dsw-shoes.net%29%20" rel="nofollow"><a href="http://whois.domaintools.com/dsw-shoes.net) " rel="nofollow"><a href="http://whois.domaintools.com/dsw-shoes.net)" target="_blank" rel="nofollow">http://whois.domaintools.com/dsw-shoes.net)</a></a></a>I'd also bet he owns DSWShoesReview.com (<a href="http://whois.domaintools.com/dswshoesreview.com%29%20" rel="nofollow"><a href="http://whois.domaintools.com/dswshoesreview.com) " rel="nofollow"><a href="http://whois.domaintools.com/dswshoesreview.com)" target="_blank" rel="nofollow">http://whois.domaintools.com/dswshoesreview.com)</a></a></a><br /><br /> DSW makes it sound as if Zappos and Co-Defendant Commission Junction operate these sites. Either they have no clue about how affiliate marketing works, or they're playing fast and loose to try and pin this on Zappos and CJ. <br /><br /> Either way, I think they have misplayed this thing. And you are right, no amount of great PR can help them in this matter. Maybe they can offer 23 cent shoes. :) Great comment, especially the bit about the lawyers, and I am one! In today's world, the Internet must be a factor in deciding to file a complaint. It just seems like a poor strategy (or research) to me on DSW's part.

Plus, if you read the complaint, DSW didn't even name the website owner: Nabeel Kahlid. According to Domain Tools, he owns DSWreview.com (http://whois.domaintools.com/dswreview.com),and DSW-Shoes.net (http://whois.domaintools.com/dsw-shoes.net)I'd also bet he owns DSWShoesReview.com (http://whois.domaintools.com/dswshoesreview.com)

DSW makes it sound as if Zappos and Co-Defendant Commission Junction operate these sites. Either they have no clue about how affiliate marketing works, or they're playing fast and loose to try and pin this on Zappos and CJ.

Either way, I think they have misplayed this thing. And you are right, no amount of great PR can help them in this matter. Maybe they can offer 23 cent shoes. :)

]]> By: wyliemac http://the270.com/2008/05/13/dsw-commits-major-pr-blunder-in-sueing-zappos/comment-page-1/#comment-1416 wyliemac Tue, 13 May 2008 21:30:26 +0000 http://the270.com/?p=545#comment-1416 Great comment, especially the bit about the lawyers, and I am one! In today's world, the Internet must be a factor in deciding to file a complaint. It just seems like a poor strategy (or research) to me on DSW's part. <br /><br /> Plus, if you read the complaint, DSW didn't even name the website owner: Nabeel Kahlid. According to Domain Tools, he owns DSWreview.com (<a href="http://whois.domaintools.com/dswreview.com%29,%20" rel="nofollow"><a href="http://whois.domaintools.com/dswreview.com), " rel="nofollow"><a href="http://whois.domaintools.com/dswreview.com)," target="_blank" rel="nofollow">http://whois.domaintools.com/dswreview.com),</a></a></a>and DSW-Shoes.net (<a href="http://whois.domaintools.com/dsw-shoes.net%29%20" rel="nofollow"><a href="http://whois.domaintools.com/dsw-shoes.net) " rel="nofollow"><a href="http://whois.domaintools.com/dsw-shoes.net)" target="_blank" rel="nofollow">http://whois.domaintools.com/dsw-shoes.net)</a></a></a>I'd also bet he owns DSWShoesReview.com (<a href="http://whois.domaintools.com/dswshoesreview.com%29%20" rel="nofollow"><a href="http://whois.domaintools.com/dswshoesreview.com) " rel="nofollow"><a href="http://whois.domaintools.com/dswshoesreview.com)" target="_blank" rel="nofollow">http://whois.domaintools.com/dswshoesreview.com)</a></a></a><br /><br /> DSW makes it sound as if Zappos and Co-Defendant Commission Junction operate these sites. Either they have no clue about how affiliate marketing works, or they're playing fast and loose to try and pin this on Zappos and CJ. <br /><br /> Either way, I think they have misplayed this thing. And you are right, no amount of great PR can help them in this matter. Maybe they can offer 23 cent shoes. :) Great comment, especially the bit about the lawyers, and I am one! In today's world, the Internet must be a factor in deciding to file a complaint. It just seems like a poor strategy (or research) to me on DSW's part.

Plus, if you read the complaint, DSW didn't even name the website owner: Nabeel Kahlid. According to Domain Tools, he owns DSWreview.com (http://whois.domaintools.com/dswreview.com),and DSW-Shoes.net (http://whois.domaintools.com/dsw-shoes.net)I'd also bet he owns DSWShoesReview.com (http://whois.domaintools.com/dswshoesreview.com)

DSW makes it sound as if Zappos and Co-Defendant Commission Junction operate these sites. Either they have no clue about how affiliate marketing works, or they're playing fast and loose to try and pin this on Zappos and CJ.

Either way, I think they have misplayed this thing. And you are right, no amount of great PR can help them in this matter. Maybe they can offer 23 cent shoes. :)

]]> By: Don http://the270.com/2008/05/13/dsw-commits-major-pr-blunder-in-sueing-zappos/comment-page-1/#comment-1191 Don Tue, 13 May 2008 19:51:26 +0000 http://the270.com/?p=545#comment-1191 Stupid, stupid, stupid. Either brick and mortar stores get it or they massively screw the pooch. DSW clearly went with plan B. I love Zappos (I am ambivalent about DSW but now don't care for them) and you're right, they are huge on the web. What a boneheaded move by DSW. Hopefully, there will be some serious falling on of swords in the next week or so. Or not. Stupid, stupid, stupid. Either brick and mortar stores get it or they massively screw the pooch. DSW clearly went with plan B. I love Zappos (I am ambivalent about DSW but now don't care for them) and you're right, they are huge on the web. What a boneheaded move by DSW. Hopefully, there will be some serious falling on of swords in the next week or so. Or not.

]]> By: Lara Kretler http://the270.com/2008/05/13/dsw-commits-major-pr-blunder-in-sueing-zappos/comment-page-1/#comment-1190 Lara Kretler Tue, 13 May 2008 19:50:57 +0000 http://the270.com/?p=545#comment-1190 Here's the thing... as a PR person, I can tell you that no amount of good or even great PR can help you if you're doing the wrong things. PR is for companies and brands doing good things and wanting to get the word out. My counsel to the DSW guys would be to back the truck up, get the leashes back on the lawyers and set up a meeting with Zappos (whose CEO Tony I've come to "know" on Twitter as a really nice, reasonable guy) and talk things out like normal people. Just a few thoughts. Here's the thing… as a PR person, I can tell you that no amount of good or even great PR can help you if you're doing the wrong things. PR is for companies and brands doing good things and wanting to get the word out. My counsel to the DSW guys would be to back the truck up, get the leashes back on the lawyers and set up a meeting with Zappos (whose CEO Tony I've come to "know" on Twitter as a really nice, reasonable guy) and talk things out like normal people. Just a few thoughts.

]]> By: Maureen M. http://the270.com/2008/05/13/dsw-commits-major-pr-blunder-in-sueing-zappos/comment-page-1/#comment-1190 Lara Kretler Tue, 13 May 2008 19:50:57 +0000 http://the270.com/?p=545#comment-1190 Here's the thing... as a PR person, I can tell you that no amount of good or even great PR can help you if you're doing the wrong things. PR is for companies and brands doing good things and wanting to get the word out. My counsel to the DSW guys would be to back the truck up, get the leashes back on the lawyers and set up a meeting with Zappos (whose CEO Tony I've come to "know" on Twitter as a really nice, reasonable guy) and talk things out like normal people. Just a few thoughts. Here's the thing… as a PR person, I can tell you that no amount of good or even great PR can help you if you're doing the wrong things. PR is for companies and brands doing good things and wanting to get the word out. My counsel to the DSW guys would be to back the truck up, get the leashes back on the lawyers and set up a meeting with Zappos (whose CEO Tony I've come to "know" on Twitter as a really nice, reasonable guy) and talk things out like normal people. Just a few thoughts.

]]> Comments on: DSW commits major PR blunder in sueing Zappos http://the270.com/2008/05/13/dsw-commits-major-pr-blunder-in-sueing-zappos/ a Columbus blog Mon, 07 May 2012 16:59:50 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: the 270 :: Your Guide to Columbus and Central Ohio : Tracking for Columbus http://the270.com/2008/05/13/dsw-commits-major-pr-blunder-in-sueing-zappos/comment-page-1/#comment-752 the 270 :: Your Guide to Columbus and Central Ohio : Tracking for Columbus Tue, 17 Jun 2008 03:10:19 +0000 http://the270.com/?p=545#comment-752 [...] few weeks back, I wrote a blog post about DSW suing Zappos. That post got me looking at the Tracking for Zappos page, where everytime the word [...] [...] few weeks back, I wrote a blog post about DSW suing Zappos. That post got me looking at the Tracking for Zappos page, where everytime the word [...]

]]> By: Andy http://the270.com/2008/05/13/dsw-commits-major-pr-blunder-in-sueing-zappos/comment-page-1/#comment-1192 Andy Sun, 25 May 2008 08:04:13 +0000 http://the270.com/?p=545#comment-1192 What do you know? A memorial day birthday. Happy Birthday, Al! the270.com's bday is coming soon as well. What do you know? A memorial day birthday. Happy Birthday, Al! the270.com's bday is coming soon as well.

]]> By: wyliemac http://the270.com/2008/05/13/dsw-commits-major-pr-blunder-in-sueing-zappos/comment-page-1/#comment-1193 wyliemac Tue, 13 May 2008 21:36:12 +0000 http://the270.com/?p=545#comment-1193 Hope I didn't distract you too much. Hope I didn't distract you too much.

]]> By: wyliemac http://the270.com/2008/05/13/dsw-commits-major-pr-blunder-in-sueing-zappos/comment-page-1/#comment-1195 wyliemac Tue, 13 May 2008 21:33:39 +0000 http://the270.com/?p=545#comment-1195 Ditto! Ditto!

]]> By: wyliemac http://the270.com/2008/05/13/dsw-commits-major-pr-blunder-in-sueing-zappos/comment-page-1/#comment-1194 wyliemac Tue, 13 May 2008 21:30:26 +0000 http://the270.com/?p=545#comment-1194 Great comment, especially the bit about the lawyers, and I am one! In today's world, the Internet must be a factor in deciding to file a complaint. It just seems like a poor strategy (or research) to me on DSW's part. <br /><br /> Plus, if you read the complaint, DSW didn't even name the website owner: Nabeel Kahlid. According to Domain Tools, he owns DSWreview.com (<a href="http://whois.domaintools.com/dswreview.com%29,%20" rel="nofollow"><a href="http://whois.domaintools.com/dswreview.com), " rel="nofollow"><a href="http://whois.domaintools.com/dswreview.com)," target="_blank" rel="nofollow">http://whois.domaintools.com/dswreview.com),</a></a></a>and DSW-Shoes.net (<a href="http://whois.domaintools.com/dsw-shoes.net%29%20" rel="nofollow"><a href="http://whois.domaintools.com/dsw-shoes.net) " rel="nofollow"><a href="http://whois.domaintools.com/dsw-shoes.net)" target="_blank" rel="nofollow">http://whois.domaintools.com/dsw-shoes.net)</a></a></a>I'd also bet he owns DSWShoesReview.com (<a href="http://whois.domaintools.com/dswshoesreview.com%29%20" rel="nofollow"><a href="http://whois.domaintools.com/dswshoesreview.com) " rel="nofollow"><a href="http://whois.domaintools.com/dswshoesreview.com)" target="_blank" rel="nofollow">http://whois.domaintools.com/dswshoesreview.com)</a></a></a><br /><br /> DSW makes it sound as if Zappos and Co-Defendant Commission Junction operate these sites. Either they have no clue about how affiliate marketing works, or they're playing fast and loose to try and pin this on Zappos and CJ. <br /><br /> Either way, I think they have misplayed this thing. And you are right, no amount of great PR can help them in this matter. Maybe they can offer 23 cent shoes. :) Great comment, especially the bit about the lawyers, and I am one! In today's world, the Internet must be a factor in deciding to file a complaint. It just seems like a poor strategy (or research) to me on DSW's part.

Plus, if you read the complaint, DSW didn't even name the website owner: Nabeel Kahlid. According to Domain Tools, he owns DSWreview.com (http://whois.domaintools.com/dswreview.com),and DSW-Shoes.net (http://whois.domaintools.com/dsw-shoes.net)I'd also bet he owns DSWShoesReview.com (http://whois.domaintools.com/dswshoesreview.com)

DSW makes it sound as if Zappos and Co-Defendant Commission Junction operate these sites. Either they have no clue about how affiliate marketing works, or they're playing fast and loose to try and pin this on Zappos and CJ.

Either way, I think they have misplayed this thing. And you are right, no amount of great PR can help them in this matter. Maybe they can offer 23 cent shoes. :)

]]> By: wyliemac http://the270.com/2008/05/13/dsw-commits-major-pr-blunder-in-sueing-zappos/comment-page-1/#comment-1416 wyliemac Tue, 13 May 2008 21:30:26 +0000 http://the270.com/?p=545#comment-1416 Great comment, especially the bit about the lawyers, and I am one! In today's world, the Internet must be a factor in deciding to file a complaint. It just seems like a poor strategy (or research) to me on DSW's part. <br /><br /> Plus, if you read the complaint, DSW didn't even name the website owner: Nabeel Kahlid. According to Domain Tools, he owns DSWreview.com (<a href="http://whois.domaintools.com/dswreview.com%29,%20" rel="nofollow"><a href="http://whois.domaintools.com/dswreview.com), " rel="nofollow"><a href="http://whois.domaintools.com/dswreview.com)," target="_blank" rel="nofollow">http://whois.domaintools.com/dswreview.com),</a></a></a>and DSW-Shoes.net (<a href="http://whois.domaintools.com/dsw-shoes.net%29%20" rel="nofollow"><a href="http://whois.domaintools.com/dsw-shoes.net) " rel="nofollow"><a href="http://whois.domaintools.com/dsw-shoes.net)" target="_blank" rel="nofollow">http://whois.domaintools.com/dsw-shoes.net)</a></a></a>I'd also bet he owns DSWShoesReview.com (<a href="http://whois.domaintools.com/dswshoesreview.com%29%20" rel="nofollow"><a href="http://whois.domaintools.com/dswshoesreview.com) " rel="nofollow"><a href="http://whois.domaintools.com/dswshoesreview.com)" target="_blank" rel="nofollow">http://whois.domaintools.com/dswshoesreview.com)</a></a></a><br /><br /> DSW makes it sound as if Zappos and Co-Defendant Commission Junction operate these sites. Either they have no clue about how affiliate marketing works, or they're playing fast and loose to try and pin this on Zappos and CJ. <br /><br /> Either way, I think they have misplayed this thing. And you are right, no amount of great PR can help them in this matter. Maybe they can offer 23 cent shoes. :) Great comment, especially the bit about the lawyers, and I am one! In today's world, the Internet must be a factor in deciding to file a complaint. It just seems like a poor strategy (or research) to me on DSW's part.

Plus, if you read the complaint, DSW didn't even name the website owner: Nabeel Kahlid. According to Domain Tools, he owns DSWreview.com (http://whois.domaintools.com/dswreview.com),and DSW-Shoes.net (http://whois.domaintools.com/dsw-shoes.net)I'd also bet he owns DSWShoesReview.com (http://whois.domaintools.com/dswshoesreview.com)

DSW makes it sound as if Zappos and Co-Defendant Commission Junction operate these sites. Either they have no clue about how affiliate marketing works, or they're playing fast and loose to try and pin this on Zappos and CJ.

Either way, I think they have misplayed this thing. And you are right, no amount of great PR can help them in this matter. Maybe they can offer 23 cent shoes. :)

]]> By: Don http://the270.com/2008/05/13/dsw-commits-major-pr-blunder-in-sueing-zappos/comment-page-1/#comment-1191 Don Tue, 13 May 2008 19:51:26 +0000 http://the270.com/?p=545#comment-1191 Stupid, stupid, stupid. Either brick and mortar stores get it or they massively screw the pooch. DSW clearly went with plan B. I love Zappos (I am ambivalent about DSW but now don't care for them) and you're right, they are huge on the web. What a boneheaded move by DSW. Hopefully, there will be some serious falling on of swords in the next week or so. Or not. Stupid, stupid, stupid. Either brick and mortar stores get it or they massively screw the pooch. DSW clearly went with plan B. I love Zappos (I am ambivalent about DSW but now don't care for them) and you're right, they are huge on the web. What a boneheaded move by DSW. Hopefully, there will be some serious falling on of swords in the next week or so. Or not.

]]> By: Lara Kretler http://the270.com/2008/05/13/dsw-commits-major-pr-blunder-in-sueing-zappos/comment-page-1/#comment-1190 Lara Kretler Tue, 13 May 2008 19:50:57 +0000 http://the270.com/?p=545#comment-1190 Here's the thing... as a PR person, I can tell you that no amount of good or even great PR can help you if you're doing the wrong things. PR is for companies and brands doing good things and wanting to get the word out. My counsel to the DSW guys would be to back the truck up, get the leashes back on the lawyers and set up a meeting with Zappos (whose CEO Tony I've come to "know" on Twitter as a really nice, reasonable guy) and talk things out like normal people. Just a few thoughts. Here's the thing… as a PR person, I can tell you that no amount of good or even great PR can help you if you're doing the wrong things. PR is for companies and brands doing good things and wanting to get the word out. My counsel to the DSW guys would be to back the truck up, get the leashes back on the lawyers and set up a meeting with Zappos (whose CEO Tony I've come to "know" on Twitter as a really nice, reasonable guy) and talk things out like normal people. Just a few thoughts.

]]> By: Maureen M. http://the270.com/2008/05/13/dsw-commits-major-pr-blunder-in-sueing-zappos/comment-page-1/#comment-1189 Maureen M. Tue, 13 May 2008 19:43:46 +0000 http://the270.com/?p=545#comment-1189 I was reading your shoe tweets on my phone when I was supposed to be doing something else earlier today... <br /><br /> entertaining... I was reading your shoe tweets on my phone when I was supposed to be doing something else earlier today…

entertaining…

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