It’s nice to have a world-wide fashion conglomerate here in Columbus. Heck, we have two in Limited Brands and Abrecrombie & Fitch. It’s especially nice when they buy local.

Well, Abercrombie & Fitch’s new venture Gilly Hicks did just that in their initial video campaign / skin flick. The music in the video is “Ride” by self described indie / alternate / surf band Wake Up Powerful Magnet! Way to go A&F. And congrats to WUPM.

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Welcome to the270. If this is your first time here and think, "what a douchebag", well that's my intent. To spur conversation. To drive my agenda to make Columbus a better place. If you are the subject of my douchebaggery, please do not take offense. I mean no harm. Leave a comment. And we'll discuss.
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