Earlier today I tweeted some posts about the new Abercrombie & Fitch Aussi inspired concept Gilly Hicks. You’ll see the posts on the270 when it strikes midnight.

Anyways, the posts mention that Gilly Hicks’ advertising video contains topless women swimming and a nearly naked man. Well, he’s not nearly naked. He’s naked. And the women are topless. I’m glad I didn’t view the video at work, because it may have very well been my last day there. To be fair, Gilly Hicks did warn of showing some skin. But I didn’t think it would be real skin. I thought that they’d artfully cover up the, um, stuff.

So, Abercrombie stays with the sex sells playbook to open up its new concept. I wonder if it will be as successful as Abrecrombie & Fitch and Hollister?

The 270 for one, is rooting for their success.

Update: HOMOrific has some uncensored pics. So does Abercrombie and Fitch Models.

Popularity: 100% [?]

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