What does the 270 get that Columbus Public Relations firms don’t get?

Posted on September 25, 2007 by wyliemac
Blogging. It's amazing, but Columbus public relations firms don't blog. Aren't they in the communication business? They sure are missing a great opportunity to promote their business. And if I were seeking a PR firm, I would want to make sure that the firm I choose demonstrates at least a little bit of internet savvy by having a blog. So I'm calling out all Columbus PR firms. Take the 270 challenge. Start blogging. Paul Werth doesn't blog. Edward Howard doesn't blog. The Wilson-Group doesn't blog. Affinity Ohio doesn't blog. ---Young Isaac DOES blog---. Triad doesn't blog. Mainstream Public Relations doesn't blog. Marketing Works doesn't blog. Hicks Partners doesn't blog. Inspired Marketing doesn't blog. Fahlgren doesn't blog. The Craig Group doesn't blog. Bascom & Adams doesn't blog. Northlich doesn't blog. Attache doesn't blog. ---f e k e t e + co DOES blog---. Reflex Design & Technology doesn't blog. Emerging Marketing doesn't blog. Lee Esposito Associates doesn't blog. Communications | W doesn't blog. Pitiful. Just pitiful.
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  • Lara Kretler

    Hi Alvin, I haven't forgotten this post. Have you thought about going back and checking these all again to see who took your advice? I know we have.

  • Dan

    Some firms still have an old school, old guard kind of mind set on PR, I've met some of these folks and they still see the world of PR without the internet connected to it, and they still do quite well at times. Its a tight knit who knows who kind of community they push to. Now I don't really know them, other than the fact they moved next door to where I work in the Smith Bro's building, but ya gotta give Northlich a bit of credit for that audio recording they have on their site regarding social media, its not a bad listen really.

  • wyliemac

    Dennis,

    Thanks for the insight. While I defer to your knowledge of the PR field, I have noticed that other PR professionals are indeed blogging. For example, here's a couple of PR blogs that I monitor via Google Reader. So you see, they're not blogging about their clients. They're just demonstrating and sharing their knowledge with the world. Which I imagine might help land them some clients.

  • I'd love to blog but blogging for PR firms takes a bit more than internet savvy.

    Frequently, a part of PR service includes an agreement to maintain confidentiality. So it takes time and consideration about what you can and can't write about to maintain that confidentiality with your client.

    Potential PR "targets" are bombarded minutely, hourly and daily with messages from various media sources. Blogging is widely considered a new part of that "noise" that competes with a clients message.
    (which might be why more PR folks don't blog)

    Also, it isn't in the nature of PR people to self promote. PR is about promoting the client's issue, so self promotion is counterintuitive.

    Dennis
    www.affinityohio.com

  • wyliemac

    Dennis,


    Thanks for the insight. While I defer to your knowledge of the PR field, I have noticed that other PR professionals are indeed blogging. For example, here's a couple of PR blogs that I monitor v.... So you see, they're not blogging about their clients. They're just demonstrating and sharing their knowledge with the world. Which I imagine might help land them some clients.

  • wyliemac

    Dennis,


    Thanks for the insight. While I defer to your knowledge of the PR field, I have noticed that other PR professionals are indeed blogging. For example, here's a couple of PR blogs that I monitor v.... So you see, they're not blogging about their clients. They're just demonstrating and sharing their knowledge with the world. Which I imagine might help land them some clients.

  • Dennis

    I'd love to blog but blogging for PR firms takes a bit more than internet savvy.


    Frequently, a part of PR service includes an agreement to maintain confidentiality. So it takes time and consideration about what you can and can't write about to maintain that confidentiality with your client.



    Potential PR "targets" are bombarded minutely, hourly and daily with messages from various media sources. Blogging is widely considered a new part of that "noise" that competes with a clients message.





    (which might be why more PR folks don't blog)



    Also, it isn't in the nature of PR people to self promote. PR is about promoting the client's issue, so self promotion is counterintuitive.



    Dennis





    www.affinityohio.com

  • Dennis

    I'd love to blog but blogging for PR firms takes a bit more than internet savvy.


    Frequently, a part of PR service includes an agreement to maintain confidentiality. So it takes time and consideration about what you can and can't write about to maintain that confidentiality with your client.



    Potential PR "targets" are bombarded minutely, hourly and daily with messages from various media sources. Blogging is widely considered a new part of that "noise" that competes with a clients message.





    (which might be why more PR folks don't blog)



    Also, it isn't in the nature of PR people to self promote. PR is about promoting the client's issue, so self promotion is counterintuitive.



    Dennis





    www.affinityohio.com

  • wyliemac

    Thanks for the comments. I guess I was a bit perturbed at some of the Columbus PR firms. I had e-mailed a few to say that I'm here and I was looking for story ideas. I figured that they may have a thing or two that they wished to promote for their clients. But a funny thing happened. None of them responded. Not even a thanks, but no thanks.

    So this post was my response. I guess they just don't get blogging. Or bloggers.

  • wyliemac

    Thanks for the comments. I guess I was a bit perturbed at some of the Columbus PR firms. I had e-mailed a few to say that I'm here and I was looking for story ideas. I figured that they may have a thing or two that they wished to promote for their clients. But a funny thing happened. None of them responded. Not even a thanks, but no thanks.


    So this post was my response. I guess they just don't get blogging. Or bloggers.

  • You also have to undersand that half of the people on your list work for and are affiliated with a special interest government groups(lobbysists) or another. It's a pretty tight knit club they all run but I do agree that they need to offer more. Edward Howard was ranked among the top PR companies a while back by Oglivy and they disappoint.

  • It's funny how late to the game Columbus is in general about blogging. I contacted the Director of the Columbus Public Library (which I love and think is the best in the state, by the way) and offered to teach a free seminar in getting started blogging.

    I was turned down. It still amazes me the reticence to turn towards the new media that some still have in the Mid West.

    It's good for us though I guess.

  • Anonymous

    You also have to undersand that half of the people on your list work for and are affiliated with a special interest government groups(lobbysists) or another. It's a pretty tight knit club they all run but I do agree that they need to offer more. Edward Howard was ranked among the top PR companies a while back by Oglivy and they disappoint.

  • Josh Minton

    It's funny how late to the game Columbus is in general about blogging. I contacted the Director of the Columbus Public Library (which I love and think is the best in the state, by the way) and offered to teach a free seminar in getting started blogging.


    I was turned down. It still amazes me the reticence to turn towards the new media that some still have in the Mid West.



    It's good for us though I guess.

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