Is it time to sex up the wallscapes?

Pardon the headline. But you know what they say: sex sells.

Anyways, I’m a big fan of the Orange Barrel Media wallscapes in downtown Columbus. I don’t know why someone didn’t think of it earlier (maybe they did, but just couldn’t execute the idea). OBM’s wallscapes really give Columbus that big city feel. They grab your attention because they are big. And to date, they are creative enough to keep your attention.

But some day, big might not be enough. Some day, an OBM client may just want to sex up the wallscapes to really grab some attention. Like this wallscape in Hong Kong:

(photo used with permission by flickr user roywkw)

Okay. That probably won’t happen. In the landmark Ogilvy on Advertising, David Ogilvy says that “advertising reflects the mores of society, but does not influence them.” Somehow, I don’t think that the type of overtly sexual advertisement above reflects Columbus’ mores.

Or have I judged Columbus too prudish. The Blitz has one billboard (that I know of) showing the ample chest of a woman in a white teacher t-shirt with the words “Pray for Rain.” If I get the chance, I’ll take a picture of it and post it here.

(Photo of billboard used with permission from Flickr user Pinky Style; photographer of the billboard photo is Cool World Photography)